How To Exactly Comprehend Uber’s Digital Marketing Strategy
Lifestyle alterations in the mid-2000’s cause the world to get dominated by the mobile apps and being comfortable with fast-paced global formations, Uber welcomes in our life with its controversial struggles since 2009.
The ridesharing company owns a fleet of cars, SUV’s and independent vehicles who get themselves registered with Uber for being in the business. Uber tie-up with the car and manufacturing companies its fleet of cars. Plus, the subsidiary product
More than 70 countries and 450+ cities across the globe, Uber operated and the
Uber’s marketing strategy has not been to use the traditional mass marketing methods like print, TVC, radio, ooh but the company uses digital promotional activities to educate and engage with the customers. They focused on putting a good product in front of their customers, for them to try it once and then come back again.
Let’s have a look at their global marketing strategies and smart maneuvers.
• Effective: Effortless Night
Uber’s first TV ad, Effortless Night, spearheads the campaign Where To?, that also covers out-of-home, online, cinema and press and will run for six weeks in the UK.
Elvis Presley’s You’re the Boss adds its cool to the film, which was directed by Kim Gehrig, and created by BBH London. The TVC was filmed in one shot, which meant that there were days of rehearsals to make sure the choreographed piece flowed across 60 seconds, that the story in each nightclub registered and that it told the overarching story of an evening out and about made easy by Uber.
• Futuristic: UberEats Flying Burgers
UberEats is willing to integrate technology into their meal-delivery service and plans to drop off their first drone in 2021.
The ridesharing company revealed that they’re keen to utilize drone technology for the UberEats meal-delivery service and accidentally by a job ad posted on WSJ, titled “flight standards and training”. The position is based in the company’s home city of San Francisco.
Following an inquiry by the Journal, Uber took down the listing from their website, but at the time of writing, it can still be viewed here on LinkedIn. A spokesperson at Uber said only that the posting “doesn’t fully reflect our program, which is still in its very early days”.
The ad says the primary focus of the role is to develop “standards, procedures, and training while scaling down the operational risk for all UberExpress flight operations.” UberExpress is the internal name used for the company’s drone-based plan.
• Innovative: UberAir
This year, there have been incredible news from tech industry at Web Summit Lisbon and here comes the coolest one: Flying Taxi Software by Uber and NASA.
Jeff Holden, Uber’s chief product officer announced that they have signed a contract with NASA to bring “flying taxis” into real life.
As it is said, the amazing service, which will be begun to be tested in Los Angeles, in 2020, would be completely electric and the length of journey would be reduced a lot.
As they describe the urban air transportation, it is planned to use three-dimensional airspace to alleviate transportation congestion on the ground. This would be a network of small, electric aircraft that take off and land vertically (called VTOL aircraft for Vertical Take-off and Landing, and pronounced vee-tol), will allow quick, safe transportation between suburbs and cities.
In the example they gave at the Summit, it’s explained that ‘flying taxis’ would turn an 80 minutes-journey, performed by car in rush-hour traffic, into a less than 30-minutes journey.
Teaming up with NASA, “UberAir” will be in safe hands in terms of the software development.
Jeff Holden said:
Doing this safely and efficiently is going to require a foundational change in airspace management technologies,
Combining Uber’s software engineering expertise with NASA’s decades of airspace experience to tackle this is a crucial step forward.