Top 12 Digital Marketing Strategies and Best Practices for the Healthcare Industry
Healthcare is a competitive industry both in small towns and large cities. People have more options than ever for healthcare, so how do you separate your business from everyone else? The right digital marketing strategies for healthcare companies can turn …
How to Create a Successful Bespoke Google Shopping Campaign
When set up by an experienced Google Shopping Agency, a Google Shopping campaign is a great way to convert more sales through paid advertising. Indeed, there’s no denying that a proper Google Shopping campaign can take time to master, but …
4 Steps for Choosing the Right Digital Marketing Agency
You’ve opened your Google search bar and typed in ‘Best Digital Marketing Agencies’, now what? How do you know which agency is the right fit for YOU and your business? Below is a seamless, easy, checklist for you to consider …
Enhanced Conversions for Google Ads Explained
Whether it be the introduction of new user-led privacy policies like GDPR or the upcoming phasing out of third-party cookies, it is now harder than ever to track consumers’ activity and harness their data across a varied range of touchpoints …
Cookies to End: Impact on Your PPC Campaigns
In March, a headline echoed across the industry that was widely expected and extremely welcomed: cookies to end. In short, the cookieless world of paid advertising is fast approaching; so, if you work for a PPC agency, for example, then …
Top Video Marketing Tips for Small Businesses
Many things have changed, but the love of everyone for entertainment remains the same. The only thing different is the form. If reading novels was a phenomenon in the 1800s, today, everyone’s favorite pastime is watching online videos. According to …
How Can Digital Marketing Agencies Use NFTs?
Non-fungible tokens (NFTs) are rapidly taking over the digital marketplace as artists, musicians, and other creators strive to authenticate their virtual works. Media outlets and digital entrepreneurs like Gary Vaynerchuk rave about NFTs becoming the “next big thing” in terms …
How to Develop a Well-Rounded Customer Service Strategy
It’s an old adage in the business world that the “customer is king.” Good customer service is considered the cornerstone of increasing and maintaining profitability — and that’s where your hand-picked customer service team comes in. A good customer service …
What is the Most Profitable Agency Pricing Model?
When talking about agency pricing models, there’s no ideal model for all. No two agencies have exactly the same talent, clients, budgets, ambition, nor expertise—and because your agency is unique, so will your pricing be. Finding the pricing model that …
Google Introduces Product Ads with Short Titles
In a recent announcement – and one that has been much welcomed by the marketing community – Google Merchant Centre has now introduced short titles for product ads, a new and exciting tool that signals the deviation from the present …
The Ultimate Guide to Using Google Ads for Your Business
Whether you are looking to increase traffic to your website, improve your brand’s online presence, or grow inquiries about your products or services, Google Ads is a powerful tool that can accomplish all these goals plus more. Google ads are …
Top 8 Marketing Strategies for Your Fashion Brand
In industry, as saturated as fashion, it can seem difficult for newer brands to grow and compete against already established companies. While it may take some work, the fashion industry will never die so long as people need clothes and …