DAN INSTITUTE
Explore the best online content marketing courses and learn how to produce content that promotes a business, boosts brand awareness and profits.

Content Optimization Guide for Higher Rankings
Content is one of the most important ranking factors. This has been mentioned by Google and proved by SEO specialists many times. Search engines don’t limit themselves to keyword matching anymore, they’ve progressed significantly. Thus, content optimization is much more …

5 Reasons Why Blogs Are Still a Great Content Source
There are many misconceptions when it comes to blogging. Some people think that it’s a dead form of marketing or that it can’t help your business grow, while others give up after one or two posts fail to go viral. …

Video Marketing Trends: How Videos Are Changing Digital Marketing in 2023?
Video content is evolving every year, making marketers adapt to new consumer behavior and needs. This article covers the evolution of marketing and new marketing trends that will help you understand what changes your video marketing strategy needs. In the …

Improve Your Video for YouTube with Enhancements
It’s never been easier to make compelling social video content. With YouTube Enhancements, its new- and free- video editor integrated into the platform, you have a wealth of video processing options open before you even click upload. Here’s what you …

The Ultimate Guide For B2B Content Marketing Strategy
It’s a widespread assumption that B2B content is monotonous. Instead of implementing someone else’s suggestion, a B2B company’s success is more commonly ascribed to their B2B content marketing strategy. The reason for this is simple: what operates for one company …

Top 9 Stock Music Sites For Video Content Creators & Video Production in 2023
Content marketing has both pros and cons at the same time. When it comes to video marketing, the duration of the audience’s attention is the common goal for all of us. To create an amazing, story-driven medium, videos are the …

Why Video is the Future of Content Marketing?
From advertising to direct emails, there is no lack of marketing tools that e-commerce businesses can draw on to reach consumers and boost sales. But there’s nothing quite like video; 78% of video marketers say video has directly helped increase …

How to Write a Guest Post That Is Original
Chances are, you already know how important guest posts are. They are a fantastic way to attract attention to your brand and move up on search engine results pages. But, this is only going to be true if you are …

Content Marketing vs. Paid Advertising : Which is the best for your business?
Content marketing services are a cost-effective choice for any company, particularly when it comes to expanding its audience. Whereas, paid advertising works well for short-term results, but once that campaign has ended the company will have to start all over …

Best Tools to Avoid Plagiarism in 2023
Blogging has become common in recent years. The pandemic conditions around the globe have made this field much popular. Many bloggers complain that they are not making progress even after doing hard work in this field. Are you having a …

What Is Content and Why Is It Important for SEO?
The short answer to this question is yes. Content is important for SEO (search engine optimization) and the two go hand in hand. If you want your website to appear in the search results and drive traffic to your website, …