BLOG | Content Marketing

Content Marketing in 2017: 9 Tips & Predictions

Happy New Year, everyone! For better or for worse, 2016 was certainly an eventful year, and 2017 seems like it will continue that trend. As content marketers, it’s our job to plan ahead and anticipate what the digital world will look like in the coming months. It’s anybody’s guess! I reached out to my EVG …

BLOG | Content Marketing

Hook Your Reader: 7 Secrets Of Coherent and Cohesive Content

The two main components that are important in content writing are coherence and cohesion. What’s the difference between coherence and cohesion? Coherence is about making your content meaningful, while cohesion makes it interconnected. The term structure means the arrangement of and relations between the parts or elements of something complex. A text consists of the …

BLOG | Content Marketing

Bring Your Content To The Next Level Using Fiction Writing Techniques

Content writers are a new breed, driven by the trends of the internet. Some seem to forget that the the old rules still apply and that storytelling is an effective way to get your point across. This is how you can step up your content game with traditional fiction writing techniques. I’m not saying that …

BLOG | Content Marketing

Content Marketers Write Better With These 9 Grammar Tools

Writing content can be tricky. You’ve got to get the tone and balance just right, to keep your readers hooked and coming back for more. If you struggle with your grammar though, that’s going to be tricky. All is not lost, though. These nine tools will help you get to grips with grammar, and put …

BLOG | Content Marketing

Why It’s Easier To Market To A Niche Audience

Niche marketing – also known as micromarketing – is the springboard of choice for digital marketing beginners. It’s cheaper to start, offers less competition, is a good place to build customer rapport, and gives you plenty of time to generate content. What Is Niche Marketing? It’s possible you’ve heard this term before. Niche marketing can …

BLOG | Content Marketing

Sales Enablement: The Inbound Marketing Hand-off

The goal of inbound marketing is to attract your ideal buyer personas and engage them to the point that they complete a conversion action that creates a new MQL (Marketing Qualified Lead) for your sales team. After that point, it’s in the hands of your salespeople to continue the process of helping that potential customer …

BLOG | Content Marketing

Content Marketing Mistakes You’re Making Right Now

Content marketing is one of the most popular forms of bringing highly targeted traffic to your online business. We live in the information era, and whether we like it or not, knowledge is power. Some marketers believe that content marketing means writing a few articles each week, optimizing them for search engines and job finished. …

BLOG | Content Marketing

Best Copywriting Strategies to Accelerate Your Content Marketing Efforts

Are you using the Internet to promote an online store, a brand, or a blog? It doesn’t matter; as long as you’re promoting something, you’re probably relying on content marketing. Amit Singhal, Senior Vice President of Google Search, said: Over 100 billion searches were conducted through Google in a month. People are searching for all …

BLOG | Content Marketing

5 Interactive Content Marketing Campaigns Done Right – Including Hillary Clinton Campaign’s Microsite

Knorr, Adidas, AT&T, Heineken and Hillary Clinton Campaign are the real marketing successes in 2016 because of their interactive marketing content. As social media and mobile platforms achieve their maximum usage, brands are increasingly following interactive campaign formats to make their contents catchy and valuable. Rather than traditional advertisements, these types of advertising must be …

BLOG | Content Marketing

How Live Streaming Videos Can Lift Up Your Brand’s Social Media & Content Marketing

Marketing today is all about keeping it REAL-time. Here’s how you can fast-forward your brand’s content marketing strategy to success using live streaming videos. There’s no undermining the sheer power of video marketing; it’s fun, fast and most importantly effective. An extension of video marketing that’s the latest tool in a marketer’s toolbox to emerge …