BLOG | Content Marketing

Generating More Leads With Content Marketing

If you are still struggling to get more leads for your business, then this article is for you. By using high-quality content, you can get the leads you are looking for. You may think it’s not as easy as it sounds but here, we will break it down so it is easier to digest and …

BLOG | Content Marketing

4 Ways A Brand Can Produce Massive Amounts of High Quality Content

Nearly 90% of all B2B and B2C brands do content marketing. According to the Content Marketing Institute’s 2017 reports, nearly 70% plan to increase production. This means more content needs to be produced than ever before! For many brands, their internal teams are already taxed. To stay relevant though, they will need to meet the …

BLOG | Content Marketing

5 Questions To Ask Yourself Before You Start Writing

The client wants content quickly, and you stumble upon a seemingly suitable topic to write about. Halfway through the project, you hit a snag with the original idea or begin questioning where this is going. Instead of starting over from scratch, you tweak the content to guide it in a different direction and end up …

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Can’t Find Good Sales People? Solve Your Marketing Problem

I feel sorry for salespeople that get no support from marketing… I talk to plenty of them who are relegated to sending out emails and pounding on the phones because they have no other choice-they’re not getting any leads or intelligence from marketing. I guess I should also feel sorry for the business leaders that …

BLOG | Content Marketing

Great Content Doesn’t Come From A ‘Sausage Factory’

Content, at its heart, is communication. Great content is communication that builds trust. I firmly believe that you get what you pay for— especially when it comes to content. And great content doesn’t come from a “sausage factory.” What do I mean by that? I mean that you can’t churn out a high volume of …

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Why B2B CMOs Are Struggling With Content Marketing

For B2B companies, content marketing is one of the only options left to support an outside sales function. Sales simply cannot get in front of enough prospects to make quota on their own. Salespeople are no longer the gatekeepers of information about the company’s products and services. Marketing has replaced sales in this role, and …

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10 Ways To Be Your Agency’s Favorite Client

We had a theory that the best clients to work with also got the best results. To test this theory, we created a Perfect Client Index (PCI). Last year, we invested time and resources to measure and study how our interaction with clients correlated with results. We just recently completed this year-long PCI evaluation process. Part …

BLOG | Content Marketing

7 Tips for A Great Start To Your Brand’s Content Marketing

When running a business, there are some things that are simply too important to gloss over. A perfect example is content marketing. Thousands and thousands of businesses are clamoring for people’s attention, and consumers are getting better and better at avoiding it. They fast forward through television commercials, subscribe to ad-free radio, implement blocking software …

BLOG | Content Marketing

7 Tips For Building A Content Funnel That Converts

With more and more companies investing in content marketing as a way to build up their online reputation and nurture leads through the funnel, it is only natural that more emphasis is being placed on seeing a direct return from these efforts. While producing and promoting amazing content is great, leveraging your resources to drive …

BLOG | Content Marketing

Content Marketing in 2017: 9 Tips & Predictions

Happy New Year, everyone! For better or for worse, 2016 was certainly an eventful year, and 2017 seems like it will continue that trend. As content marketers, it’s our job to plan ahead and anticipate what the digital world will look like in the coming months. It’s anybody’s guess! I reached out to my EVG …

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