BLOG | Content Marketing

Can’t Find Good Sales People? Solve Your Marketing Problem

I feel sorry for salespeople that get no support from marketing… I talk to plenty of them who are relegated to sending out emails and pounding on the phones because they have no other choice-they’re not getting any leads or intelligence from marketing. I guess I should also feel sorry for the business leaders that …

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Great Content Doesn’t Come From A ‘Sausage Factory’

Content, at its heart, is communication. Great content is communication that builds trust. I firmly believe that you get what you pay for— especially when it comes to content. And great content doesn’t come from a “sausage factory.” What do I mean by that? I mean that you can’t churn out a high volume of …

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Why B2B CMOs Are Struggling With Content Marketing

For B2B companies, content marketing is one of the only options left to support an outside sales function. Sales simply cannot get in front of enough prospects to make quota on their own. Salespeople are no longer the gatekeepers of information about the company’s products and services. Marketing has replaced sales in this role, and …

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10 Ways To Be Your Agency’s Favorite Client

We had a theory that the best clients to work with also got the best results. To test this theory, we created a Perfect Client Index (PCI). Last year, we invested time and resources to measure and study how our interaction with clients correlated with results. We just recently completed this year-long PCI evaluation process. Part …

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7 Tips for A Great Start To Your Brand’s Content Marketing

When running a business, there are some things that are simply too important to gloss over. A perfect example is content marketing. Thousands and thousands of businesses are clamoring for people’s attention, and consumers are getting better and better at avoiding it. They fast forward through television commercials, subscribe to ad-free radio, implement blocking software …

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7 Tips For Building A Content Funnel That Converts

With more and more companies investing in content marketing as a way to build up their online reputation and nurture leads through the funnel, it is only natural that more emphasis is being placed on seeing a direct return from these efforts. While producing and promoting amazing content is great, leveraging your resources to drive …

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Content Marketing in 2017: 9 Tips & Predictions

Happy New Year, everyone! For better or for worse, 2016 was certainly an eventful year, and 2017 seems like it will continue that trend. As content marketers, it’s our job to plan ahead and anticipate what the digital world will look like in the coming months. It’s anybody’s guess! I reached out to my EVG …

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Hook Your Reader: 7 Secrets Of Coherent and Cohesive Content

The two main components that are important in content writing are coherence and cohesion. What’s the difference between coherence and cohesion? Coherence is about making your content meaningful, while cohesion makes it interconnected. The term structure means the arrangement of and relations between the parts or elements of something complex. A text consists of the …

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Bring Your Content To The Next Level Using Fiction Writing Techniques

Content writers are a new breed, driven by the trends of the internet. Some seem to forget that the the old rules still apply and that storytelling is an effective way to get your point across. This is how you can step up your content game with traditional fiction writing techniques. I’m not saying that …

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Content Marketers Write Better With These 9 Grammar Tools

Writing content can be tricky. You’ve got to get the tone and balance just right, to keep your readers hooked and coming back for more. If you struggle with your grammar though, that’s going to be tricky. All is not lost, though. These nine tools will help you get to grips with grammar, and put …