2018 has already been a great year in the history of digital marketing. User-generated content and influencer strategies are still among 2018’s most popular digital marketing trends.
Marketing has evolved, human behavior has changed, and marketers should keep up. You can take advantage of this post that contains the collection of popular digital marketing articles around to get the general notion of the present year.
Let’s look briefly at what the year 2018 has brought to the marketing industry: The huge shift in mobile, forcing brands and companies to meet the growing consumerism demand and also it changes the way they look at the marketing platforms.
The short and long formatted videos are everything and everywhere. You don’t need to be a big budget company to shoot some videos because lately, content writing is not enough to stay at the game. Visuality is important more than ever.
On the other hand, many CMO’s are trying to keep up the pace with the future of innovation in the marketing industry to fill the skill gap. Human creativity based apps and brilliant new technologies continue to rise.
If you want to know where you are going, first you need to understand where you came from. In case you missed some of the most remarkable digital marketing articles from the beginning of this year, we prepared a list of “7 Digital Marketing Articles You Should Read In 2018”.
Here are the best digital marketing articles of 2018 so far:
“History has a tendency to repeat itself, and with digital marketing in particular, there is a pattern of disruption. After finding that B2B organizations are not getting the most value out of the old digital marketing playbooks, our company decided to create digital marketing frameworks. These frameworks, which should be visited at least once every 12-24 months to ensure relevancy, are a guide to help prepare for periods of disruption.”
Are you curious to find out what the future holds for digital marketing? Then you should definitely read this article as it’s one of the most popular digital marketing articles of 2018.
The author draws attention to the disruptive structure of digital marketing and tells marketers to prepare themselves for 12-24 month periods of digital marketing frameworks disruption. There is also useful information about Digital Marketing 4.0, evolving marketing roles, omnichannel marketing strategy, engagement and customization process awaits for marketers.
“It’s no longer about collecting the most email addresses or leads. Those with the biggest lists used to dominate their niche, but this will not work in 2018 as people begin to crave greater intimacy and relevance.”
Do you want to connect with your target audience in a more personal way? Then you can check this digital marketing article. As 2018 still will be the year of many businesses will switch to a more intimate approach to customer leads, and the people crave for content and relevance these days, the article gives you the steps that you need to follow.
“It can be hard to execute a digital marketing strategy that connects with your customer, increases your brand awareness, and skyrockets your revenue, but a great way to get inspired is to look at brands that are making some noise in the digital marketing world and analyze what they’re doing.”
In the digital marketing world, it can be hard to execute a digital marketing strategy but if you want to get some inspiration, you can look at brands that creating the buzz in this field. You can also analyze their strategies. This article gives you some of the perfect examples of these strategies used.
“Traditional online advertising is a thing of the past. Why? Bottom line, it’s more annoying than effective. One study found that 18- to 34-year-olds are likely to ignore online banner and digital ads more than those on TV and radio or in newspapers.”
Dynamics are rapidly changing in the digital marketing field. Traditional online marketing already belongs to the past. The article which published by Inc. gives advice to marketers they shouldn’t ignore when they are making their digital marketing plan. The author shares 7 essentials of 2018’s digital marketing strategy can turn into higher sales, new customers, and long-term growth.
“The reality is that tech companies are often spending so much time and effort on innovation and disruption for their products that they don’t take the time to devote equal energy toward their digital marketing efforts.”
One of the digital marketing articles in our list is from Adobe Blog. Jill Steinhour gives tips to tech companies to be more consumer centric businesses rather than B2B oriented businesses. She thinks that consumer views can accelerate tech’s pace and she emphasizes the importance of the data integration in digital marketing.
“The marketing community has seen the writing on the wall—65% of marketers are preparing to increase their budgets for mobile ads to focus more on video within the next few months.”
This article is published at the beginning of 2018 to help marketers to get prepared for upcoming changes. It gives tips about the top 5 social media trends that will affect the digital marketing industry throughout the year. Video, social media influencers, EU’s crackdown on data collection, chatbots and a new way of storytelling are these 5 trends.
“In my last article, I questioned the power that content marketing still holds as we reach a saturation point. We already have a sea of content available today, with more being published every minute of every day. While it took a quarter century longer than the pundits of 1994 thought it would take, we are starting to see some fundamental changes in the way businesses go to market.”
With 24 years of experience in the marketing business, Bill Carmody shares his past experiences and future predictions in this article. He compares then and now. Through this article, he questions the power of the content marketing and points out some fundamental changes in the way businesses go to market. AI, Augmented Reality, VR, Automation, Blockchain are the main subjects of his latest article.
If you are looking for more to read, check out the latest digital marketing articles shared on DAN.