whatsapp icon

3 Steps To Activating A Successful Brand Experience

As customer expectations constantly change, it becomes harder to build fulfilling brand relationships and vital for each brand to connect with consumers in increasingly personal ways.

Many brands have turned to crafting physical brand experiences, with activations that engage and excite customers as they are guided across a variety of platforms — what is known as an omni-channel experience. But how do you make an omni-channel approach successful?

As it turns out, there are several layers of the omni-channel model that need to be unpacked in order to create real brand engagement – the first of which is The Activation Cycle.

The infographic below offers a step-by-step breakdown of The Activation Cycle, offering tips that will leave your brand refreshed and consistent in its identity while delivering measurable, shareable results. Fostering shareability for these physical experiences is especially crucial – not just for those attendance, but for those who missed out.

A successful, hands-on activation can thrive on a digital platform, providing a venue for audiences to share their personal moments with a larger, global audience.

Learn how to jumpstart the brand experience in three clear steps: leveraging digital channels, delivering your activation through a tactile and culturally aware framework, and continuing the conversation online to reach local and global audiences.

successful-brand-experience

For more information on using brand experiences to build brands and sell products, check out SET’s recent white papers.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

BLOG | Digital Marketing

Scan, Bag, Go, Repeat – How Brick and Mortar Companies Are Using the Best Features of Ecommerce?

Let’s say you’re relaxing on your couch on a rainy evening, ...

BLOG | Digital Marketing

6 Questions You Need To Ask Yourself Before Starting with User Acquisition

Are you a gambler? My bet would be you’re not. If ...

BLOG | Digital Marketing

Why Digital Marketers Should Step Up Customer Data Quality & 3 Ways To Do It

Digital marketing has never witnessed such a prominent orientation on customers’ ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT