As customer expectations constantly change, it becomes harder to build fulfilling brand relationships and vital for each brand to connect with consumers in increasingly personal ways.
Many brands have turned to crafting physical brand experiences, with activations that engage and excite customers as they are guided across a variety of platforms — what is known as an omni-channel experience. But how do you make an omni-channel approach successful?
As it turns out, there are several layers of the omni-channel model that need to be unpacked in order to create real brand engagement – the first of which is The Activation Cycle.
The infographic below offers a step-by-step breakdown of The Activation Cycle, offering tips that will leave your brand refreshed and consistent in its identity while delivering measurable, shareable results. Fostering shareability for these physical experiences is especially crucial – not just for those attendance, but for those who missed out.
A successful, hands-on activation can thrive on a digital platform, providing a venue for audiences to share their personal moments with a larger, global audience.
Learn how to jumpstart the brand experience in three clear steps: leveraging digital channels, delivering your activation through a tactile and culturally aware framework, and continuing the conversation online to reach local and global audiences.
For more information on using brand experiences to build brands and sell products, check out SET’s recent white papers.