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Content Marketing

Content marketing articles including content marketing strategies, examples, tools, ideas and best practices.

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7 Tips For Building A Content Funnel That Converts

With more and more companies investing in content marketing as a way to build up their online reputation and nurture leads through the funnel, it is only natural that more emphasis is being placed on seeing a direct return from these efforts. While producing and promoting amazing content is great, leveraging your resources to drive […]

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Content Marketing in 2017: 9 Tips & Predictions

Happy New Year, everyone! For better or for worse, 2016 was certainly an eventful year, and 2017 seems like it will continue that trend. As content marketers, it’s our job to plan ahead and anticipate what the digital world will look like in the coming months. It’s anybody’s guess! I reached out to my EVG […]

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Video Marketing Is The New Black Of Content Marketing

Word’s out – video marketing is in. Here are 5 major reasons why you should incorporate videos in your marketing efforts! Quality content has always been a sure-fire way to lure your audience towards yourself and efficiently market your brand. In the past that meant writing a great piece of blog and being done with […]

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Hook Your Reader: 7 Secrets Of Coherent and Cohesive Content

The two main components that are important in content writing are coherence and cohesion. What’s the difference between coherence and cohesion? Coherence is about making your content meaningful, while cohesion makes it interconnected. The term structure means the arrangement of and relations between the parts or elements of something complex. A text consists of the […]

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Why It’s Easier To Market To A Niche Audience

Niche marketing – also known as micromarketing – is the springboard of choice for digital marketing beginners. It’s cheaper to start, offers less competition, is a good place to build customer rapport, and gives you plenty of time to generate content. What Is Niche Marketing? It’s possible you’ve heard this term before. Niche marketing can […]

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Sales Enablement: The Inbound Marketing Hand-off

The goal of inbound marketing is to attract your ideal buyer personas and engage them to the point that they complete a conversion action that creates a new MQL (Marketing Qualified Lead) for your sales team. After that point, it’s in the hands of your salespeople to continue the process of helping that potential customer […]

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Content Marketing Mistakes You’re Making Right Now

Content marketing is one of the most popular forms of bringing highly targeted traffic to your online business. We live in the information era, and whether we like it or not, knowledge is power. Some marketers believe that content marketing means writing a few articles each week, optimizing them for search engines and job finished. […]

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5 Interactive Content Marketing Campaigns Done Right – Including Hillary Clinton Campaign’s Microsite

Knorr, Adidas, AT&T, Heineken and Hillary Clinton Campaign are the real marketing successes in 2016 because of their interactive marketing content. As social media and mobile platforms achieve their maximum usage, brands are increasingly following interactive campaign formats to make their contents catchy and valuable. Rather than traditional advertisements, these types of advertising must be […]