What Are The Challenges and Opportunities Associated with Mobile Marketing
At present, there’s a body of evidence that suggests that more and more people are becoming even more addicted to their phones.
So, for marketers, there’s no denying that this obsession ultimately translates into an unmissable opportunity, even more so as we approach an, even more, mobile-friendly future.
Our smartphones are glued to our hands from the moment we open our eyes, making mobile marketing an absolute must for any PPC expert going forward and planning any future campaigns.
Also, did you know that we spend an average of 4 hours every day on our phones – that’s at least a quarter of our waking hours, so it’s safe to say that our devices are now extensions of our lives.
So, with this in mind, PPC Geeks takes a detailed look at some of the opportunities available for mobile marketing, especially now that our devices have become the heartbeat of our everyday lives, relationships, and consumer existence.
Predominantly known within the industry as A2P – or application-to-person marketing – mobile marketing includes a plethora of varying aspects such as promotional codes, appointment reminders, account security codes, promotional deals, and shipping notifications.
On the other hand, some brands are still very hesitant to fully immerse themselves in the mobile marketing wave, and this hesitancy is causing them a number of challenges including trouble getting their marketing off the ground, justifying any further investment from their stakeholders, and even some executives have admitted to feeling intimidated by red tape and regulations.
Consistent communication is absolutely key when it comes to learning more about your audience and their true interests.
As a business, you must identify your ‘value proposition’ and understand in more detail how to leverage it so your customers feel like there’s a tangible reason to interact with your product.
Once your actual value has been established, now is the time for your brand to spread the word. This is where mobile marketing plays a significant role, as it boosts brand visibility and enables sign-up beyond the desktop, casting the net further afield and spanning multiple demographics.
Creating a value exchange is a great opportunity not to be missed when it comes to pre-empting the cookieless future we now face, even more so when this can be done by simply adding a QR code or a coded banner to receipts or assets on bedside cabinets or restaurant tables.
In short, mobile marketing provides boundless flexibility to provide multiple opportunities.
Projecting the right message to the right person at the right time is one of the main cruxes of any bespoke marketing campaign. Mobile marketing is vital in achieving real-time, relevant, and significant customer engagement and interaction.
Indeed, there is a significant number of sectors where mobile penetration is greater than 100%. With this in mind, you can therefore create a nurturing space where businesses can feel confident they can reach any of their customers no matter their circumstances.
With this in mind, it’s crucial that you use the available mobile channels to get your key messages across, be it important reminders, delivery notifications or, if you work for a Google Shopping agency, for instance, this could be the latest must-have deals and real-time price reductions.
Brand loyalty is the cornerstone of some of the most successful marketing campaigns ever created. Equally, it’s also important not to take it for granted.
In essence, just because a customer has signed up for a specific loyalty program, it does not mean that they are an ambassador for your products, nor that your brand is even their first choice.
What this highlights is the importance of customer feedback and how vital it is to use it to your advantage, especially now that genuine data is much harder to mine and store.
It’s easier to harness brand loyalty nowadays due to the availability of mobiles; not forgetting that leaving true feedback is easier than ever.
Moreover, let’s not forget that customers should be nurtured and catered to, and harnessing brand loyalty through a program or incentive is suited to doing just that.
Your ability to communicate with your customers stems from knowing them better than they know themselves.
With restrictions increasingly being imposed on agencies due to the lack of cookies being used when new websites are being built, it’s now more important than ever to be an expert in your chosen field.
Indeed, mobile apps provide insights like customer frequency, recency, visited pages, and products clicked on, which can help you understand your customers in greater detail.
In short, never underestimate the value of being an expert in your field as your experience and expertise can harness an environment from which customers can depend, thus solidifying their loyalty.
At PPC Geeks, they pride themselves on what they achieve for their clients on a daily basis, and so they are more than comfortable in saying that they are mobile marketing specialists. So, if you want to work with one of the tops, most renowned mobile marketing agencies in the country, then PPC Geeks is the place to be.
As they always have your best interests in mind, if you require any help or want to improve your PPC or Google Ads, then why not invest in one of their 100% FREE, completely comprehensive PPC audits or Google Ads audits?