Best Website Performance Optimization Tools
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Best Website Performance Optimization Tools

Explore the best website performance optimization tools to speed up your website, optimize your website performance, reduce bounce rate, and boost your conversions.

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  • rainforestqa-performance-software-tools

    Rainforest QA

    Hassle-free test automation for SaaS teams who want to ship fast

  • gtmetrix-website-speed-optimization-tool


    GTmetrix is a tool that analyzes website performance and page load time. It can help you develop a faster, more efficient, and all-around improved website experience for users. A faster performing website will result in fewer bounce rates, higher engagement, and overall better user experience.

  • google-pagespeed-insights-website-speed-optimization-tool

    Google PageSpeed Insights

    PageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices and provides suggestions on how that page may be improved.

  • seranking-seo-tool

    SE Ranking

    SE Ranking is a marketing platform comprised of a set of tools designed to assist marketers and SEO experts in their work. The software is a reliable assistant for any marketing / seo expert.

  • ubbersuggest-keyword-tool


    Ubersuggest is an SEO tool that continues to grow and transform after being purchased by Neil Patel. The platform, once free to everyone, has transitioned to a paid model with advanced features that webmasters can leverage to “win the game of SEO".

  • cloudways-logo


    Cloudways is an intuitive, one-click Managed Cloud Hosting Platform for eCommerce store owners, and design agencies. The Cloudways Agency Partnership Program is your agency’s ticket to growth with a reliable web hosting platform.

How to Choose the Best Website Performance Optimization Tools?

In the digital-centric world, the speed of web pages has drastically become prominent. It brings together some concepts such as page load times, conversion rate, bounce rate and user experience. These concepts play a crucial role in gaining insights into your website performance. At this point, it should be given high priority to website performance optimization tools.


Website performance optimization tools automatically check your website speed and set daily, monthly and yearly reports to evaluate and improve page speed. From Google’s perspective, if your website doesn’t load properly or takes some time to load, the search engine will not crawl it in the search results. So, the website’s performance is starting to rapidly go down. As a result, it will affect your organic search result and so the revenue.


There are some steps you should follow to improve your site speed. Compressing the size of files, reducing redirects in sending HTTP requests, eliminating unnecessary distractions will definitely help speed up your website. Additionally, strengthening your browser caching not only reduces time spent on loading but also reduces bandwidth. Using a great content delivery network provides faster and secure access to your website as well.


With using a speed test tool, you can take your website performance metrics to the next level by gaining speed insights. As your website performance is directly related to user experience, it is clear to say that it has great importance on your sales performance. To make this measurement easier, you can have a look at the solutions that have Opera, Safari or Google Chrome extensions available.


Before we move forward with the key criteria, we would like to touch upon a subject that there is no best fit for all solutions. The best one will reshape your needs. Even sometimes free tools can fulfil your requests. Simply put, the best one will not have to be the pricey one. Above, we have gathered the best website performance optimization tools both paid and free ones.


Key Criteria to Evaluate Website Performance Optimization Tools


Pricing Policy

Each website performance optimization tool offers several pricing plans that cover both free and paid plans. Being able to try it before purchasing would be a good option to see if the software meets your needs. Besides, it is better to be mindful of whether you are going to optimise single or multiple web pages.



Website optimization tools offer a suite of features and options to optimize your website easily. The core features would be reporting key performance indicators, giving suggestions on how to improve your website performance and visitor experience, testing from multiple locations and much more.



Being able to integrate website performance tools with other platforms such as Slack, Zapier, Microsoft Teams etc. will make your maintenance easier. As these integrations make notification sending more accurate, they will allow you to take the right actions before things worsen.



It is better to explore resources that the website performance optimization tool provides to make more satisfied users. Resources cover almost anything related to website speed test tools from video tutorials, case studies, webinars to blogs, whitepapers and testimonials. These all help you make the most of the platform and build trust.


Customer Services

We don’t know when problems can arise, so easily accessible and knowledgeable customer service may help sort out problems accurately and on time when they occur. While some software offers email support, some offers live chat or mobile support with multiple language options.

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