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Digital Advertising Tools
Digital Advertising Tools

Best Digital Advertising Tools


Browse the best digital advertising tools to engage with online communities. Explore the best digital advertising tools for small businesses and enterprises alike.

All Digital Advertising Tools

Voluum

Voluum

Voluum is a full-stack marketing platform for all your performance analytics, tracking, and optimization. Voluum is the go-to tool for optimizing and scaling your campaigns, featuring anti-fraud filtering, whitelisting and an outstanding reporting speed.

Mediaocean

Mediaocean

Mediaocean is the mission-critical platform for omnichannel advertising. Mediaocean provides foundational software to connect brands, agencies, media, technology, and data.

Brainity

Brainity

Brainity helps e-commerce merchants improve their brand engagement by creating sophisticated Facebook and Instagram ad sequences with the help of our innovative campaign builder and advanced AI.

Centro

Centro

Centro is a global provider of enterprise-class software for digital advertisers. Its technology, Basis, is the industry’s most powerful, comprehensive, and automated digital media management platform.

Madgicx

Madgicx

Madgicx provides you with the knowledge and technological solutions you need to simply optimize Facebook & Google ads. From clear performance analysis through AI audience targeting to ad automation, Madgicx is designed to save you time and maximize your results.

Kenshoo

Kenshoo

Kenshoo is a technology company that equips marketers with self-service applications to build their brands and generate demand by executing digital advertising across the world’s leading mobile and desktop publishers.

MediaMath

MediaMath

With using MediaMath, run digital advertising through a responsive, flexible media buying platform that can be customized to brand and agency needs.

Adzooma

Adzooma

Adzooma is an all-in-one platform that allows you to track, analyse, optimise and increase the profitability of your digital marketing campaigns. No need to log into multiple platforms to view your vital analytical data.

Cobiro

Cobiro

Cobiro is beautifully effective and simple to use Artificial Intelligence for Google Adwords and Google Shopping.

WordStream

WordStream

WordStream is an online advertising management software solution that aims to simplify every aspect of online advertising, from ad creation to ongoing campaign monitoring.

AdEspresso

AdEspresso

AdEspresso is the easiest and intuitive Facebook Ads Management and Optimization Tool. Using AdEspresso customers can easily split test every aspect of their Facebook Ads Campaigns, discovering which creatives and demographic targets deliver the best result.

Choozle

Choozle

Choozle provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums—all from a single, intuitive interface.

Driftrock

Driftrock

Driftrock is a marketing technology business that helps clients grow their business through social advertising. The cutting edge platform gives advertisers an unfair advantage on their social media campaigns.

The Next Ad

The Next Ad

They have innovated Ad Tech to empower companies to increase campaign performance significantly on a global scale. The Next Ad offers a complete package to be able to invest in the best performing channel for your business.

MakeMeReach

MakeMeReach

MakeMeReach is dedicated to helping brands streamline and scale their advertising activities across an evolving digital world with ease and transparency.

AdStage

AdStage

AdStage is an SF based SaaS company dedicated to getting marketers information so they can make the best decisions possible. They build analytics & optimization software that enables marketers to view, analyze, and act on cross-channel ad, web, and sales data in one place.

StackAdapt

StackAdapt

StackAdapt is a self-serve programmatic advertising platform used by North America’s most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience.

Smartly.io

Smartly.io

Powering beautifully effective ads. Smartly.io automates every step of social advertising to unlock greater performance and creativity. They are a global team of over 350 Smartlies, building a platform that automates creative production and ad buying at scale.

Acquisio

Acquisio

Acquisio is the leading ad management & machine learning optimization platform for agencies.

Pathmatics

Pathmatics

Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their digital advertising questions across Facebook, Instagram, Twitter, YouTube, display, mobile, and video.

Criteo

Criteo

Criteo is a global technology company powering the world’s marketers with trusted and impactful advertising. Thousands of Criteo team members partner with tens of thousands of customers and publishers around the globe to deliver effective advertising across all channels.

Tiger Pistol

Tiger Pistol

Tiger Pistol is a social advertising automation platform for local. Tiger Pistol has been obsessively focused on building the world’s most effective social advertising platform for global brands, resellers, and agencies who realize the power of local activation at scale.

AdRoll

AdRoll

Powered by machine learning and more than a decade of data, the AdRoll Growth Marketing Platform serves as mission control – unifying all data, channels, and measurement – so over 37,000 D2C brands can reach the right customer at the right time.

How to Choose Digital Advertising Tools?

We live in a digital era where marketing can make or break a business. Whether you own a small business or a big one, if your marketing strategies don’t involve using the best digital advertising tools, then researching, tracking, managing, analyzing, and improving online advertising campaigns become a far-fetched dream.

 

There is no doubt that different digital advertising types make it possible for businesses to reach their potential customers and reconnect with existing customers, in a cost-effective way. Although, if you know how to use all the digital advertising tools in the right way, your targeting methods will become sophisticated, and you will be able to influence your customers in a more non-intrusive & natural way. Result? You will get better ROI, maximum conversion, and a thriving business in no time.

 

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Additionally, you have to keep in mind that the right way to choose a result-oriented advertising tool involves considering a few points before you jump into action. Remember, it is crucial to set up your goals, understand the target audience, and keep track of your budget, time, and design capabilities if you expect your advertising strategy to be successful.

 

 

However, understanding the online advertising matrix may not be easy. Therefore, consider the key factors listed below to get the digital advertising results you desire.

Key Criteria to Evaluate Digital Advertising Tools

Pricing Policy

Pricing Policy

If you spend smartly, you will be rewarded well. Therefore, you must consider that the advertising tool which works for another company may not work for you. It is crucial to evaluate every digital advertising software option first. Furthermore, you have to analyze which platforms you should invest more money and time into and plan your budget accordingly.

Features

Features

With a user-friendly, feature-rich digital advertising software, you can execute any ad campaign with ease and efficiency. Thus, it is vital to choose an advertising software that easily integrates with third-party applications & is supported both in mobile and desktops.

References

References

There are various advertising tools today that you can choose. For example, AdEspresso is considered one of the easiest Facebook Ads Management and Optimization tools. On the other hand, Acquisio is an advertising platform that works best if you need a one-stop marketing solution.

Benefits

Benefits

It is smart to consider the benefits of each advertising tool before choosing one for your business. Once you analyze the benefits, you will be able to strategize with the Valuable Data and Analytics, improve Conversion Rates, get higher revenues, be more cost-effective, & get maximum ROI from your ad Campaigns.

Integration

Integration

Instead of utilizing one or two digital advertising channels, you can reach the right audiences by forming an integrated advertising strategy while still upholding a consistent & unique voice for your brand. Therefore, try to use those online advertising tools that help you give your customers an omnichannel experience.

Customer Service

Customer Service

There are plenty of advertising tools and popular omnichannel advertising tools in the market today. However, the advertising tools are not worth using if they don't have satisfying customer support services to guide you through the process. Therefore, before choosing an advertising platform, ensure that they have a support team to help you with tools, settings, and help you creatively optimize advertising campaigns.

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