These days, a business is nothing without a great website. Given the fact that consumers are increasingly relying on search engines for shopping, you will have to focus on building an effective web presence.
However, setting up a website isn’t the only thing you need to do. In order to compete for more customers, you need to focus on one metric: organic traffic. In this post, we’ll talk about how you can improve organic visits.
Why does organic traffic matter?
Different businesses use varying tools for measuring success. It all depends on the goal. If your goal this year is to generate more sales, then it’s best to measure and optimize organic traffic.
Organic traffic refers to users who visit your website as it appears on the search engine results page. These are people who use keywords to find the products or services they need. They are more than likely to buy something from you if they stumble upon your website during their search.
It’s for this reason that generating and increasing organic traffic is vital, as it translates to getting more sales conversions. All you need to do is to improve your website for the purpose of generating organic traffic. Here are a few tips to keep in mind:
Deliver amazing UX
Improving organic traffic starts with how your website looks and performs. Search engines reward websites that provide an amazing user experience.
Google is watching how your website is able to retain visitors. If your website loads too slowly and has a cluttered interface, visitors are less likely to engage further. If more people leave your website faster than they come in, Google might give you a lower rank in the search results.
Taking this into account, you might as well begin by building an engaging interface. You can start by reducing your loading time by getting rid of heavy assets and compressing high-quality images.
You should also optimize your web design by opting for a simple yet intuitive theme. Apart from that, you can also build a custom website template with the help of Logic Design. Be sure that it’s optimized for mobile devices as well.
Update your keyword list
When it comes to getting found on the search engine results pages, you will need to build a list of high-value keywords you can rank for. Considering how frequently Google changes its method of ranking websites, you will need to perform an SEO audit with every new update that comes along. This will ensure that your website remains visible.
Start by identifying keywords that generate the most organic traffic. Use tools like SpyFu to find high-performing keywords. Next, you will need to determine the keywords that your closest competitors are ranking for. SpyFu lets you compare competitor websites and provide new keywords to include in all your content.
To enrich your keyword list further, try searching a specific phrase and check Google’s list of related terms. You can use these suggestions as prompts for writing your next batch of content.
Write search-optimized blogs
Blogging remains to be the most important driver of organic traffic. As you update your list of keywords, make sure to write blogs that are both valuable and visible to your audience.
Your priority here is to come up with blog topics that people will want to read. Take time to research trends, problems, and issues your target market encounters. Use content curation platforms like Scoop. It or Mix to brainstorm for ideas. Put more effort into adding new pieces of information. Avoid writing about an overdone topic unless you have something new to say about it.
While drafting your blogs, make them readable by writing in simple English. Don’t use technical terms unless you provide a definition for them. You will also need to follow a proper subheading structure. Use H-tags to divide your content into subsections to make the reading experience easier for visitors.
Before publishing a blog, make sure to include relevant and high-value keywords. In addition, opt for a keyword density of 1% to 2%. Going beyond this number will put you at risk of getting deranked.
Take advantage of featured snippets
Featured snippets serve as previews to certain content on your website. If a blog answers a specific question, Google will create a featured snippet for it and place it at the top of the search engine results page.
A piece of content that’s optimized for featured snippets is more likely to generate organic clicks. To optimize content for featured snippets, the post should be able to answer a specific question. Use Quora or monitor your Twitter newsfeed to find the most common questions your audience is asking.
Consider writing informative blogs that answer “why” and “how” questions. Moreover, provide a brief answer in the first paragraph and elaborate further in the succeeding paragraphs. It also helps if you are able to answer related questions related to the main topic. If your topic is about ketogenic dieting, include subheadings that answer questions like “What food is the best for a keto diet plan?”
Finally, make sure to add a high-quality image to the blog before posting. Apart from photos, you can also add infographics and graphs that will also appear in the snippet.
Revitalize outdated content
You probably have so much content on your website already, but how many of them are generating organic traffic? Effective content management is crucial to making sure every web page produces results. Blogs and other assets could lose their relevance over time. This will negatively impact your SEO ranking as fewer people find these posts unhelpful.
A content audit should help you along these lines. Use a site crawler like Screaming Frog to list down blog pages that should be updated with new information. If you have a blog that discusses a topic that changes year after year, consider adding new data and optimizing in line with your current SEO strategy.
Revitalizing old content helps you save time as you brainstorm for more content ideas. More importantly, it allows you to improve your website’s ability to generate organic traffic.
Enhance your link-building strategy
Keywords are not the only components of increasing organic traffic. You will also need to build high-value links on-site and offsite. When posting content, make sure that it links to other relevant pages within your website. Use appropriate anchor texts to help navigate users.
Aside from that, you should also create external links that redirect to authority websites. Doing this will help increase your site authority and add value to your visitors. Lastly, consider earning backlinks for your website by writing guest posts. Look for niche websites where you can share industry knowledge.
You may have to pay just to publish a blog on sites like Forbes, but there are other guest posting sites that let you publish for free. Just make sure your contributions provide valuable information. Apart from guest posting, you can also publish blogs on platforms like LinkedIn and Medium. You just need to write original articles for each one.
Increasing your website’s organic traffic is a crucial goal to accomplish. If you are serious about scaling your business, use the tips above in reaching out to potential customers.