Online shopping is on the rise, which is leaving brick and mortar stores struggling to keep up with the loss of sales.
Millennials have been brought up with using the internet to get deals and complete simple day to day tasks, including shopping. But with all the perks that come hand in hand with online shopping, what can physical stores do to keep up?
The main goal would be to really enhance the aspects that shoppers have always enjoyed about the shopping experience; The atmosphere, the interaction, the discovery of new things, the colorful displays and smells, and the general assault to the senses.
Some stores are experimenting with other new ways such as customer controlled music options, being pet friendly, having fun novelties like photo booths or entertainers to get people through their doors. The evolution of VR is even starting to emerge in the shopping experience. There are many stores using this technology to play a role of keeping people in their brick and mortar stores.
Shopping FM created this infographic below to provide you information with concerning both in-store and online shopping:
Shoppers have a lot of reasons to choose in-store shopping rather than online shopping, or vice-versa.
The most successful businesses in this battle will be those who effectively combine both online and offline experience, attracting visitors to both entities equally.