Pushing the Boundaries of Shopify Plus With Headless Ecommerce

During this close collaboration with the Miista team, digital agency Ask Phill upgraded their Shopify Plus setup to a headless Shopify Plus setup enabling further international growth.

The Miista brand unites the nostalgia of the founders rural Spanish heritage with a modernist female sentiment, translating cinematic, surreal, and retrospective inspirations into timeless styles rendered in Italian leathers and unexpected materials.

The brand has been growing steadily since 2010 and was looking to further internationalise their sales with an upgraded eCommerce platform.

Ask Phill involved numbered.studio to take care of the redesign while they focussed on migrating the brand’s existing Shopify Plus setup to a more robust, scalable and performance-driven headless Shopify Plus setup in combination with Contentful CMS.

The result; a digital flagship store which is optimised for scalability, performance and brand experience.

Contemporary brand experiences need a contemporary CMS

By combining Contentful CMS with the Shopify Plus setup Ask Phill is able to deliver content-rich brand experiences without trade-offs on performance.

James Edge, Ecommerce Manager at Miista commented:

With the headless Shopify Plus platform we’re able to use high-quality images and videos throughout the website without impacting the performance.


About Ask Phill

Ask Phill, the digital creative agency, that collaborates with brands and directs them through the challenging digital environment.

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