Ask Phill is an award-winning e-commerce agency, specialised in strategy, design, development and data-driven growth. We’re a certified Shopify Plus partner and Europe’s leading headless Shopify Plus development agency. We collaborate with fashion, lifestyle and beauty brands around the globe, building scalable, data-driven stores that are optimised for high performance growth.

Ask Phill
Standard MemberWe build data-driven, scalable e-commerce. Award-winning Shopify Plus partner, based in Amsterdam. Looking for new talent.
About
- HQ
- OFFICES
-
HEADQUARTERS
- ADDRESS: 's-Gravenhekje 1a, 3e verdieping, 1011 TG Amsterdam
- PHONE: 31 202615080
- E-MAIL: [email protected]
Service Expertise
We design and build data-driven, scalable e-commerce websites. Award-winning Shopify Plus partner agency, based in Amsterdam. Looking for new talent.
Service Expertise
Service Expertise
We help the most inspiring brands in beauty, lifestyle and fashion scale to their global ambitions.
Sector Expertise
- Clothing Brands
- Men's Clothing
- E-commerce Fashion
- Sportswear
- Luxury Fashion
- Footwear
- Specialty Retail
- Luxury Retail
- Discount Retail
- Home Goods & Furnishings
- Beauty Retail
Sector Expertise
- Consumer Goods
Sector Expertise
- E-commerce Platforms
- IT Services & Consulting
- Software Development
Sector Expertise
- Luxury Fashion
- Luxury Home Goods & Furnishings
Case Studies

Pushing the Boundaries of Shopify Plus With Headless Ecommerce

Pushing the Boundaries of Shopify Plus With Headless Ecommerce


During this close collaboration with the Miista team, digital agency Ask Phill upgraded their Shopify Plus setup to a headless Shopify Plus setup enabling further international growth.
The Miista brand unites the nostalgia of the founders rural Spanish heritage with a modernist female sentiment, translating cinematic, surreal, and retrospective inspirations into timeless styles rendered in Italian leathers and unexpected materials.
The brand has been growing steadily since 2010 and was looking to further internationalise their sales with an upgraded eCommerce platform.
Ask Phill involved numbered.studio to take care of the redesign while they focussed on migrating the brand’s existing Shopify Plus setup to a more robust, scalable and performance-driven headless Shopify Plus setup in combination with Contentful CMS.
The result; a digital flagship store which is optimised for scalability, performance and brand experience.
Contemporary brand experiences need a contemporary CMS
By combining Contentful CMS with the Shopify Plus setup Ask Phill is able to deliver content-rich brand experiences without trade-offs on performance.
James Edge, Ecommerce Manager at Miista commented:
“With the headless Shopify Plus platform we’re able to use high-quality images and videos throughout the website without impacting the performance.”
Client: Miista
Industry: Fashion & Retail
Sector Expertise: Footwear