
Decoding Consumer Behavior: How Marketing Insights Data Drives Campaign Success
With today’s technological advancements, businesses have access to many information holders, such as data for marketing segmentation. By analyzing segmented data where customers are divided into smaller groups, businesses can create more effective marketing campaigns and increase their sales. What …

720% Growth in Website Revenue from a Standing Start
With an incredible 720% growth in website revenue from a standing start, Home Image Direct is a test bed of how quickly Superb Digital can grow eCommerce revenue using Google Ads to fund organic SEO. About Home Image Direct Home …

Impression Opens Manchester Office and Welcomes Three Senior Hires
In October, digital marketing agency Impression opened a third office in Manchester with the additional appointment of three senior hires situated in the north. The agency’s increased northern presence will aim to establish itself as a closer connection to potential …

Back in Yaletown with a Forward Vision: Major Tom’s New HQ
Major Tom, a leading marketing agency, embraces the future of work with a move to a new, eco-friendly office in Yaletown, Vancouver, reflecting their commitment to a flexible hybrid work model and sustainable practices. Get ready, Vancouver. Ground control has …

What Is an AI Agency: AI Agency Business Model Explained
Every click, swipe, and scroll affects company outcomes, including AI in marketing strategy, which is more than innovation. AI agencies have been functioning as compasses in this new artificial intelligence-focused world for digital marketers navigating this disruptive tsunami. And, even …

3 Ways Agencies and Freelancers Can Land New Business: Insights from the 2023 Mailchimp & Co Report
Whether you’re a seasoned agency pro or just beginning your journey as a freelancer, attracting and retaining new clients can be an unceasing task. In this article, we’ve distilled key industry insights from the 2023 Mailchimp & Co Benchmark Report, …

The Travel Corporation Appoint Tangent as Strategic Consultants for Web Platform Rebuild
Digital experience agency, Tangent, will provide strategic consultation to hotel and travel group, The Travel Corporation (TTC), as they develop and enhance their digital touchpoints. TTC are looking to allow some of its key brands to explore unique creative expressions …

3 Things You Need to Do to Become a Manager in an Agency
If you are someone with excellent communication and leadership qualities and unsure about which career to pursue, then a job as an agency manager can be a good option for you. Agency managers work with their team members to supervise …

Medilink Partner With the SEO Works for Website Overhaul
Market-leading professional association and specialist consultancy Medilink have recently revealed their brand new website – designed and developed by the award-winning Web team at The SEO Works. Life Sciences is a fast-moving industry, and whilst Medilink’s expertise sees them at …

Can AI Be Used to Help Save the Planet?
Artificial intelligence is having an increased presence in automating how human beings live their lives and now it’s set to play a pivotal role in efforts to mitigate climate change and preserve the environment. There is no one-size-fits-all solution to …

Manchester-Based Agency Wins 2023 Klaviyo Klicks Award
Digital Media Team has won the award for the Best Win-Back or Sunset Flow at the inaugural Klicks awards, hosted by Klaviyo EMEA.

YouTube vs Tiktok – The Creator Dilemma
Social media giant TikTok is testing a new update with select users in select regions which gives users the option to increase the upload limit on the app from 10 minutes to 15 minutes. This increase in video length offers …