Let’s Keep Traveling Forward – Airbnb’s New Campaign Responding To President Trump’s Travel Ban
Airbnb has launched a new campaign fighting against Donald Trump’s travel ban after the U.S. Supreme Court upheld restrictions on people coming to America from Iran, Libya, North Korea, Syria, Venezuela, Somalia and Yemen.
Produced by the California based production company Where the Buffalo Roam and developed in-house, Airbnb‘s new digital campaign highlights the importance of traveling.
Company cofounders Brian Chesky, Joe Gebbia, and Nathan Blecharczyk said:
We are profoundly disappointed by the Supreme Court’s decision to uphold the travel ban–a policy that goes against our mission and values. To restrict travel based on a person’s nationality or religion is wrong. We believe that travel is a transformative and powerful experience, and we will continue to open doors and build bridges between cultures around the world.
Airbnb was not alone by criticising the current situation as many executives from big technology companies were also sharing their disappointments on this issue. However, Airbnb’s short campaign video has been much talked about.
Mozilla’s Chief Operating Officer Denelle Dixon shared in a blog post:
The internet is built, maintained, and governed through a myriad of global civil society, private sector, government, academic, and developer communities. Travel across borders is central for their cooperation and exchange of ideas and information. It is also necessary for a global workforce that reflects the diversity of the internet itself.
Here you can watch the video and leave your comments:
The company has shared that they will be matching donations to IRAP up to a total of $150,000 USD through September 30, 2018 and invites people who would like to support IRAP (International Refugee Assistance Project) to donate.
In line with their quick reaction to the issue of travel ban, Airbnb is becoming one of the most popular companies known for their well applied cause Airbnb marketing strategies.
