Yagmur Simsek

Yagmur Simsek is a Content Manager with four years’ experience in the marketing industry - has made her a coffee addict so far! She is currently writing about digital news, creative works and agency updates at DAN!

WORK | Motion Design

Narrated By Emma Thompson, Greenpeace Aims To Save Orangutans And Their Forest With A New Animated Campaign

Together with Mother and Passion Animation Studios, Greenpeace has just revealed a new campaign to point out the global issue of rainforest destruction for palm oil. Narrated by the British actress and Greenpeace ambassador Emma Thompson, the 90-second animated film tells the story of an orangutan named Rang-tan, who finds herself homeless and hiding at …

WORK | Case Studies

Cars.com Launched A New Campaign Introducing The First AI Matchmaking Experience In The Automotive Industry

Cars.com, the leading digital automotive marketplace, has launched a new brand campaign called “We Met on Cars.com” to introduce a unique AI matchmaking experience for car shopping. Developed in partnership with R/GA, “We Met on Cars.com” campaign aims to help car shoppers find their perfect car match and this unique experience has defined as “Tinder …

WORK | Branding

Burberry Unveils New Logo And Monogram Under The New Chief Creative Officer Riccardo Tisci

Burberry, the British heritage brand, has just unveiled a new logo for the first time in twenty years. Burberry‘s creative director Riccardo Tisci has shared an email correspondance between him and the fashion’s favorite graphic designer Peter Saville to reveal the new logo and monogram. Email screenshots on the brand’s official instagram account show that …

WORK | VR / AR Marketing

Lowe’s Is Using VR Technology Allowing Its Customers To Try Products In-Store Before They Buy

Lowe’s customers can now try products before they buy thanks to the company’s latest VR initiative, named Holoroom Test Drive.  Lowe’s, a major North American retailer of home improvement goods, and operates stores in the United States, Canada, and Mexico, has been planning to reveal a new VR experience to provide its customers a unique …

NEWS | Brand News

Hyundai Teamed Up With Amazon To Change The Way Of Car Buying Process With A Digital Showroom

Hyundai has just introduced a car buying experience which was designed to help car buyers save time and make their purchasing process much more pleasant on Amazon. With the Hyundai’s virtual showroom on Amazon, car enthusiasts will be able to compare different models, read reviews and learn the prices of the car they plan to …

NEWS | Brand News

Stabilo’s “Highlight The Remarkable” Campaign Keeps Taking Credits On Social Media

After winning in Print & Publishing category at the Cannes Lions International Festival of Creativity last month, Stabilo Boss’s “Highlight the Remarkable” campaign has gone viral on digital channels. Created by DDB Group Düsseldorf, the meaningful print campaign from Stabilo, the world’s largest manufacturer of highlighter pens, has received amazing reactions on social media as …

WORK | Ad Campaigns

Apple’s New iPhone X Spot Invites You To Watch The “Memory” Challenge

Our lives are full of usernames and passwords. In order to keep our digital accounts in safe, we keep creating new passwords and updating the existing ones. The question is, are we confident enough to recall them without getting help from different tools such as notebooks, password management apps like 1Password etc? In the Apple‘s …

WORK | VR / AR Marketing

Walmart Has Introduced A 3D Virtual Tour To Enhance Its Digital Shopping Service

Continuing its effort to follow new technologies in the digital marketing industry, Walmart has just released its new 3D Virtual Shopping Tour, allowing its customers to see curated apartments designed with different products. Walmart‘s curated rooms showcase almost 70 items from national brands as well as the company’s private label offerings. With the new tool, …

WORK | Ad Campaigns

Let’s Keep Traveling Forward – Airbnb’s New Campaign Responding To President Trump’s Travel Ban

Airbnb has launched a new campaign fighting against Donald Trump’s travel ban after the U.S. Supreme Court upheld restrictions on people coming to America from Iran, Libya, North Korea, Syria, Venezuela, Somalia and Yemen. Produced by the California based production company Where the Buffalo Roam and developed in-house, Airbnb‘s new digital campaign highlights the importance …

NEWS | Brand News

Intel Celebrated LGBTQ Pride With Fantastic Drone Light Show

To show the company’s support for LGBTQ community and its employees, Intel celebrated Pride Month with 300 “Shooting Star” drones. The event took place on June 23 in Folsom, California airspace, which reminds us Intel’s previous show created for TIME’s first cover shot by drone a few weeks ago. Including symbolic illustrations of the Pride …

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