Paid Media Manager

Greenlight is looking for a Paid Media Manager to join their team in London.

Employer: Greenlight

Location: London / UK

Position: Paid Media Manager


This role is split into two parts. 70% of your time is leading the creation, optimisation and management of Paid Media accounts delivering against the performance, return on investment and revenue targets across 2-4 clients of varying sizes. With the remaining 30% of your time, focused on managing and developing a team of 2-3 Analysts and Executives.

Role & Responsibility:

From a strategy, optimisation and management perspective, you will be expected to:

• Have a thorough understanding of your client’s brands proposition, digital strategies, budgets and targets
• Keep a tight grip on the market and competitor analysis, to discover new opportunities pushing new channels, betas and innovations for the client to test
• Take the lead on any International expansion, overseeing the local approach and strategy
• Oversee the creation of any new or existing Paid Media strategies. Including the proposal of testing plans, ensuring we have a firm hypothesis through to ensuring the testing and analysis is managed accurately, as well as delivering the final recommendations report
• To co-manage the strategy with the Client Services lead and Senior Paid Media Analyst
• To support the individuals in your team with the development and growth of their accounts and strategies, improving performance, efficiencies and finding new opportunities
• Assess the performance of accounts through timely qualitative and quantitative analysis

From a campaign development and client management perspective, you will be expected to:

• Ensure the day-to-day operations are aligned with the roadmap, wider strategy, and commercial goals for both the client and Greenlight
• Ensure work is prioritised and implemented based on agreed deadlines for you and the other Analysts/Exec’s working on your clients
• Meet with your relevant Account team as required to mutually agree weekly/monthly deadlines and provide an overview of strategy and current account status
• Propose new ideas, initiatives, and betas to help maintain performance and support growth.
• Prepare, or/and support and present the monthly performance, analysis and insights supporting the Paid Media Account Director and Client Services lead
• Have full transparency, and be accountable of daily client communication via a group client email address for all clients in your team
• Be a part of or/and lead the decision-making process of new initiatives, campaigns and strategies working alongside the Client Services lead
• Support and deliver on your client training needs

From a management and training perspective, you will be expected to:

• Coach, develop and manage a team of approx. 1-3 people
• Provide ongoing development and support for your direct reports including but not limited to weekly team meetings, regular 1:1s, appraisals, managing performance reviews, setting tangible objectives, addressing any performance issues, identifying and delivering on training gaps, etc.
• Work alongside your Paid Media Account Director with managing disciplinary and performance management
• Deliver both internal training and one-to-one training with new starters
• Will take part with recruitment campaigns, alongside your Paid Media Account Director, interviewing and making recruitment decisions

As part of the middle management team, you will be expected to:

• Work alongside your Paid Media Account Director, to monitor and manage allocated time for each of your clients
• Regularly deliver and contribute to Greenlight’s marketing schedule including webinars, blog posts, articles, rapid response and white papers
• Assist with new business development projects and be part of a pitch team with responsibility for delivering part of the pitch to the prospects and responding to questions

Behaviours we’re looking for:

• You’ll have an innate curiosity and a willingness to share ideas, thoughts and insights with your team and around the business
• You’ll be energetic, enthusiastic, determined and proactive
• A respect for others’ point of view
• You’ll possess excellent communication skills and work well with different departments across the business
• Have an ability to inspire and develop others
• You’ll possess excellent communication skills and work well with different departments across the business
• Demonstrate leadership through management and developing others
• Be process driven and demonstrate an ability to embed best practice across your team
• Be forward thinking and encourage the team to develop the search product into a best in class service

Experience, Skills & Qualifications:

• Educated to Degree level or equivalent
• Intermediate to advance Excel knowledge and skills
• 6-12 months’ experience in people’s management or support, i.e. mentoring
• Previous experience in a similar role (Agency or client-side) for a minimum of one year
• Smart & passionate about digital
• Comfortable with new technology
• You will be a smart, motivated and results-driven analytical individual with the ability to multi-task and work well with a team
• You must be able to prioritize tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine
• Excellent attention to detail, especially when employing individual processes and procedures.
• You must be a strong communicator

What you’ll get:

Our people make us who we are, so to make sure we attract and retain the best and brightest in the industry, we offer an attractive benefits package. Of course, we offer the usual perks you would expect from a leading agency (stylish office, tick! Pool table, tick! Friday beers, tick! Daily breakfast and fruit, tick!). But not only that, there’s a whole host of benefits – from discounted gym memberships and free eye tests to an employee pension scheme and enhanced maternity, paternity and adoption package. Here’s a snapshot of just some of the benefits we think you might also like:

What you’ll get:

• Dynamic working: To keep that work-life harmony in check, we’re flexible on where and when you work
• Above-statutory employer’s pension contribution: It matters, so we make sure it’s done properly (4% contribution)
• Private medical insurance: To keep you fighting fit and give you and your family peace of mind
• Life assurance and income protection: We know it feels good to be covered, just in case
• Calm Subscription: Now more than ever, it’s important to mind your mind!
• Perkbox: An employee benefits platform choc-a-block with discounts
• 25 days annual leave: This increases to 27 days after three years with us, and then increases every subsequent year up to a max. of 30 days
• Christmas closure: No need to save holiday days for the Christmas closure period. It’s on us!

Job Application Link:



Greenlight is a global, multi-award-winning, digital and commerce agency, specialising in SEO and performance marketing.

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