Thanks to the technological developments, an average person spends twice as much time on the internet as they did a decade ago. According to Pew Research, 77% of the Americans go online on a daily basis.
Shopping habits of the people have been rapidly changing. Offline marketing isn’t so effective as it used to be. That’s the reason why digital marketing and new job titles like digital marketing consultant has become important in recent years.
Consider digital marketing as an umbrella term. It describes various forms of online marketing and has many subcategories.
Digital marketing allows businesses to leverage different channels to better target their customers. It brings latest marketing tools, technology and trends together. Businesses of all shapes and sizes can effectively reach out their audiences and prospective customers with digital marketing.
What are the digital marketing related fields?
Digital marketing includes web design & development, SEO, paid media (Facebook, Instagram, Google Adwords) and video advertising (YouTube). For each channel, there are different targeting methods. These channels also have different audiences. The popularity of digital marketing among many brands isn’t a surprise. Today, effective digital marketing is about connecting with your audience at right time and place.
Take Google Adwords. You can use it to find potential customers who are seeking to buy a product by showing them search or shopping adverts. With Google display and video ads, you can also generate awareness.
On the other hand, Facebook advertising provides to target people by psychographics, demographics and online browsing behaviors. To generate interest, awareness, and desire for a product or service you can benefit from Facebook ads.
With more and more brands interested in effective digital marketing, the demand for digital marketing consultants is increasing. Almost all of the digital marketers seeking for a full-time job but who is tired of climbing up the corporate ladder turn to self-employment and works home office.
Digital marketing consultant job description varies upon the company and product but the essential role of the consultant is to build a bridge between businesses, and the online world, helping them to sell products, services, and advise a company the best way to reach their customers.
What are the general responsibilities of a digital marketing consultant?
- Discover the new ways for businesses to engage with existing customers and attract new ones by evaluating the current marketing strategy.
- Suggest or implement improvements in areas like SEO, social media, email marketing, and website design.
- Improve and manage company branding, increase client engagement and communications with creative social media, email, mobile or local marketing campaigns.
- Coordinate content platforms such as website landing pages and blog.
- Improve business site’s Google ranking by adding new keywords, analyzing and optimizing web pages. Implement content development strategy to website and blogs.
Required skills and qualifications:
Digital marketing consultants must have at least a bachelor’s degree in Marketing, Business or any related field. They should be aware of how the internet is the most crucial marketing tool for brands and use it effectively.
The knowledge of how each social media platform and digital channel connect with each other and how these connections can be used for effective marketing is important. A digital marketing consultant should be able to analyze data and use analytics to determine how well a company’s marketing performance.
He/she needs to give actionable recommendations if it’s necessary. Combination of technical and creative problem-solving skills regarded as invaluable. Digital marketing consultants also expected to set achievable goals, and goals focused. Businesses need realistic goals and measurable results.
If a marketing consultant sets unachievable goals and won’t be able to fulfil them, the clients dissatisfied with the service they have received. He/she should also know that the marketing strategy and the tactics aren’t the same. It’s important to be a good listener and problem solver when it’s come to be a qualified digital marketing consultant. They should listen beyond the words with their ability for empathy.
Another role of a marketing consultant is to collect and organize data and come up with recommendations and insights to balance each marketing area that the company provides services.
A successful marketing consultant also needs to have strong leadership skills and a professional approach. They should have enough knowledge and experience in their field. Because when a marketing consultant hired for the job, the company expects them to be professional and confident about their position.
If you consider being a consultant or if you’re at the beginning of your career, you can find some useful tips about how to drive leads to your B2B business in this video:
What are the benefits of being a marketing consultant?
Flexibility: If you choose digital marketing consultancy career, you can either work in an office as a full-time job or at home. Apart from deadlines and meetings, you can complete most of the works on a flexible schedule.
Global Job Opportunities: The majority of digital marketing work is flexible because the internet has no boundaries. Many consultants have a variety of clients around the world.
Limitless Resources: You always have a chance to improve yourself as there’s nothing you can’t learn from the internet. You can attend available training courses and keep up to date with the latest skills.
High Salary: Successful digital marketing consultants can earn high amounts of money. High demanded specialty areas can charge even more. You can see the average digital marketing consultant salary in a year here.
Do you need the help of a digital marketing consultant?
Your business can benefit from working with a marketing consultant if you want to improve your relationships with existing and prospective customers, expand into new markets or intimately understand your position in the online marketing competition. These itemized reasons below also determent about whether you need a professional help of a consultant or not:
- Want to expand and grow your customer base.
- Need strong and well-defined online marketing goals.
- Want a strong marketing plan focuses on short and long-term goals.
- Need guidance measuring key analytics to improve chances of success.
In this article, we’ve rounded up a complete guide for the digital marketing consultant job description for who wants to move his/her career towards that way and also some valuable tips for businesses that might need a help of a consultant. You can check out digital agency jobs on DAN website too.
Learn more about what can you do to become a successful marketing consultant!