Digital Advertising Analyst

WebFX is looking for a Digital Advertising Analyst to join their team in Philadelphia.

Employer: WebFX

Location:Philadelphia / USA

Position: Digital Advertising Analyst

Description:

Hi there! We’re WebFX, a full-service digital marketing agency based in the US. We’ve been named the Best Place To Work in Pennsylvania 5 times in a row and we’d love to meet you. We’re looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We get super excited about driving business growth for our clients and are looking for people who take pride in their marketing work and enjoy having a little fun at the same time.

What We’re Looking For:

Desired Education:

Bachelors in Marketing, Communications, Information Systems, Business, Statistics or related major (Please include GPA on resume)

General Knowledge:

• Intermediate knowledge of CRO
• General knowledge of SEO
• General knowledge of Google Ads and Bing Ads
• General knowledge of Google Analytics
• General knowledge of HTML

Experience:
• Minimum of 2 years experience in CRO or minimum of 4 years experience in the marketing industry

Qualities:
• Capable of working concurrently on several projects
• Excellent organizational skills and attention to detail

What You’ll Do:

Responsibilities:

• Perform research to establish a strong understanding of client’s business goals and propose solutions and strategies that meet their needs and drive their success on the web
• Generate and provide resources to educate clients on the value of CRO, and actions involved to reach their goals
• Identify CRO opportunities for clients, and lead testing processes
• Manage ideation, planning, and execution efforts of CRO special projects, I.E. Design specs, freelancer contributions, etc.
• Perform A/B, website usability, and website conversion rate testing
• Interpret web analytics, demographic data, market research, and buyer behaviors as they relate to CRO efforts. Generate and execute strategies as they relate to findings.
• Prepare monthly digital marketing campaign reports
• Correct technical issues on the backend of website
• Champion CRO best practices for clients
• Direct the design of banner ads/landing pages, assuring that all web functionality is operating properly

Percentage Breakdown:

• 5% analyzing clients’ competitors
• 5% working in the backend of websites/fixing technical issues
• 10% managing external resources for CRO projects (i.e. Freelancers)
• 10% creating reports for client campaigns
• 15% analyzing data, identifying deliverables
• 25% client strategy and analytics
• 30% performing and analyzing A/B testing and other assessments

Training:

Our “Bootcamp” web marketing training program will be provided for new WebFX “family members”.
On-site, state-of-the-art training amenities to facilitate departmental trainings, trend watch reports, and monthly Lunch-and-Learns

What You’ll Get:

Opportunities for Growth:

WebFX grew 250%+ over the past 3 years, and merit-based promotional opportunities are abundant for new family members who meet or exceed position performance metrics.

Potential Promotional Path for Digital Advertising Analyst:

• Digital Marketing Research Consultant
• Director of Digital Marketing
• Sr. Digital Marketing Research Consultant

Compensation:

• Negotiable
• Potential additional bonus may be offered for GPA’s of 3.8+
• Potential additional bonus may be offered for attending an elite college or university & graduate with high honors

Candidates interested in the Digital Advertising Analyst position may also have interest in:

Digital marketing, online marketing, digital advertising, paid advertising, search marketing, inbound marketing, web marketing, social media, content marketing, PPC, SEO, SEM, blogging, Facebook, research, communications, etc.

WebFX Perks & Benefits:

• Flexible Schedule
• Pet Friendly Office
• Profit Sharing
• Little Amps Coffee & Tea Bar
• Yoga
• On-site Fitness Center
• 150% Company Match Of Personal Charity Donations
• Supplemental Insurance
• IRA With Company Matching
• Generous Paid Time Off
• Employee Wellness Program
• FXLearns Library
• Activity Groups
• Humanitarian Trips
• Health/Vision/Dental Coverage
• New Parent Support
• Casual Dress Code
• Home Buyer Program
• Personal Desk Fund
• Green Commute Benefits
• Pawternity Leave

Job Application Link: https://www.webfx.com/careers/#positions

WebFX

WebFX

WebFX is a full-service digital marketing agency that specializes in generating leads and revenue for clients in a variety of industries.

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