Including Saint Laurent, Gucci, Balenciaga and Alexander McQueen, Kering Group launches a stand against cyberbullying this month as part of the Kering Foundation’s White Ribbon for Women campaign.
The Kering Foundation is taking a stand against cyberbullying, which affects 73% of women worldwide, according to a 2015 UN report named Cyber Violence Against Women and Girls. The campaign airs on Kering’s official social media channels as well as on the #IDontSpeakHater web site in China, France, Italy, Japan, the U.K., the U.S. and Mexico. The Kering Foundation has also called on a squad of influencers to help relay the message.
The Foundation has also designed a campaign to coincide with the International Day for the Elimination of Violence Against Women on November 25. This year, it is targeting Generation Z, calling on young people to “break the chain” of abusive comments made online and highlighting the very real effects of hate speech which include stress, trauma, anxiety and depression.
Kering CEO and Chairman François-Henri Pinault. He and his company both assumed that bystander intervention is very important in tackling the global pandemic of cyber violence, namely hate speech, hacking, identity theft, stalking and threats.
Everyone has the right to feel safe online. Ignoring abuse allows perpetrators to continue in impunity and contributes to the mainstreaming of violence against women and girls,” reads the campaign manifesto.
Jonathan Newhouse, Chairman and Chief Executive of Condé Nast International also commented,
Kering once again demonstrates outstanding leadership by taking the lead with its campaign against cyberbullying. The effort to stamp out violence in all forms is more urgent and relevant than ever.
Generation Z has truly grown up since 1995 in the age of the internet and social media and though many networks have taken steps to facilitate the reporting of hate speech, there is still so much work to be completed.
The foundation #IDontSpeakHater and IDontSpeakHater.org, believes everyone to speak out against insulting comments and counters insults and hate speech with a slight sense of humor. The campaign will include a series of videos which feature a team of international influencers including Edward Sad and Slim.
However the campaign has a natural background, also, there will be also reactions to real examples of cyberbullying and efforts in neutralizing the abuse with positive, empowering responses in a protest mic-battle.