WGG Advertising Agency Case on Promoting Investor’s Personal Brand
WGG Advertising Agency has successfully executed a strategic webinar campaign that has attracted 14 new client contracts, generating an impressive $300,000 in revenue for investor and entrepreneur Alexey Belyakov. This achievement showcases the effectiveness of WGG’s comprehensive marketing strategies in the competitive realm of commercial property investment.
Alexey Belyakov specializes in guiding clients through the qualified selection and acquisition of commercial properties, creating passive income streams, and managing real estate investments. However, at the start of his collaboration with WGG Agency, Belyakov faced significant challenges in selling his services, which were priced at $2,000. His marketing efforts were hampered by a stagnant social media presence, with only 683 inactive subscribers, a lack of personal branding, and minimal audience engagement (ER = 1.3%).
To tackle these issues, WGG Advertising Agency developed a multifaceted content strategy aimed at revitalizing Belyakov’s brand and increasing engagement with potential clients. Key components of the strategy included:
Personal Branding: WGG Agency focused on presenting Belyakov not just as an expert, but as a relatable individual, thereby fostering greater audience loyalty.
Simplified Education: The agency broke down the complexities of commercial property investment into accessible content formats.
Digital Advertising: Targeted social media campaigns and user-generated content (UGC) were employed to attract new subscribers.
Engaging Webinars: Small-group webinars were conducted to provide free consultations, allowing for direct interaction and addressing audience inquiries.
WGG Agency’s content strategy was well-structured, allocating resources as follows:
- 60% expert content for brand building
- 20% sales-driven content to generate service inquiries
- 10% UGC, including case studies and testimonials to enhance audience loyalty
- 5% lifestyle content for deeper audience engagement
- 5% entertainment content to maintain interest
A crucial aspect of the strategy was the cultivation of Belyakov’s personal brand through storytelling. The agency launched a “Tips for Investors” column to highlight his expertise and shared client testimonials to build trust and loyalty. Daily engagement through stories, quizzes, and live broadcasts facilitated direct communication with followers, further strengthening connections.
The results of this strategic approach were remarkable. The series of four webinars effectively guided the warmed-up audience towards a final sales pitch. By addressing potential objections and providing valuable insights, WGG Advertising Agency successfully converted interest into contracts, achieving:
- Total Contracts Secured: 14
- Total Revenue Generated: $300,000
WGG Advertising Agency’s innovative approach has not only revitalized Alexey Belyakov’s online presence but has also established a robust sales funnel that effectively converts leads into clients. This success story exemplifies the power of strategic marketing in driving business growth in the competitive commercial property sector.
About WGG Agency
WGG is a pioneering digital marketing agency known for developing innovative campaign strategies, developing personal brands, and providing comprehensive digital solutions. With a relentless focus on creativity and results-driven approaches, WGG agency has earned the trust of leading brands in the UAE and beyond, cementing its position as a trusted partner for companies seeking exceptional marketing expertise.
