The Star Wars-themed campaign is about two boys build a mysterious DIY vehicle, a rubber chicken, and a whole lot of duct tape.
In partnership with Wunderman Thompson, Globe Telecom makes it to one of the best holiday commercials in this year. It stars a pair of industrious kids who try to recreate the franchise’s latest film as a multi-dimensional in-home experience. But it wasn’t just about playtime fun, and the reason behind all their hard work will warm you all over. “Rise of Skywalker” bandwagon in preparation for the movie’s release with an utterly delightful film.
The spot, created by Wunderman Thompson Philippines, depicts a pair of kids working on a mysterious building project. We see them going around town collecting items such as a tire, cardboard, plastic toys and tinsel, as well as a whole bunch of mobile phones, but it isn’t clear exactly what they are doing.
Finally, they invite a friend into their home to watch “Star Wars” in the special 4D viewing experience they’ve rigged up — and there’s an even more heartwarming twist that we definitely weren’t expecting. The final reveal is that the friend is actually deaf and they’ve created the whole thing just for her to be able to experience the movie without sound. According to the agency, the aim is to show that “the wonder of Star Wars can touch the lives of everyone, even of those who can’t hear it”.
The ad was directed by Lyle Sacris, via Film Pabrika. And, on a sad note, it’s dedicated to Wunderman Thompson Philippines CCO Dave Ferrer, who has just passed away and who was “one of the biggest Star Wars fans in the world”, thr agency says.
Out of creativity, determination and love, the two more than made up for what their friend can’t hear, making her experience of Star Wars all the more wonderful.