Frost Creative Helps Farnborough International Airshow, Delivering Record-Breaking Results
Frost Creative, a leading creative agency specialising in strategic branding and impactful campaigns, is proud to announce its successful collaboration with the Farnborough International Airshow (FIA). Frost emerged victorious from a competitive pitch process earlier in the year, securing the opportunity to develop FIA’s brand identity and campaign for the 2024 show.
Elevating the “Apex of Aviation” with a “Blueprint for the Future”
Under the overarching theme “The Apex of Aviation,” Frost set out to create a powerful and inspiring visual identity that would capture FIA’s essence as a global leader in aerospace and defence. The agency understood the critical role FIA plays in shaping the future of flight and sought to translate this through a strategic and visually compelling campaign.
Charting a Course for Innovation
Frost’s creative strategy cantered on the visual concept of a “Blueprint for the Future.” This positioned FIA as the industry’s roadmap, showcasing the event as a catalyst for innovation. Through stylish illustrations, the campaign brought to life a visually striking and dynamic world, effectively communicating FIA’s role in propelling the aviation industry forward.
A Cohesive and Immersive Experience
The scope of Frost’s work encompassed the development of a comprehensive brand identity for the event, including a suite of campaign assets. This extended to on-site branding, signage, and wayfinding, ensuring a cohesive and immersive experience for all attendees.
Record-Breaking Results: A Testament to Success
The “Blueprint for the Future” campaign, coupled with the overarching “Apex of Aviation” message, proved to be a resounding success. FIA achieved a historic sell-out of exhibition spaces – a testament to the campaign’s effectiveness in generating significant excitement and engagement. Notably, FIA also experienced a 33% surge in visitors and a remarkable 57% rise in delegation attendance. This phenomenal growth culminated in over $105 billion in commercial deals being struck at the event, solidifying FIA’s position as the world’s premier aviation event.
Frost Creative – A Trusted Partner for Building Brands that Take Flight
Gary Frost, Strategic + Creative Director of Frost, says:
We are thrilled to have played a pivotal role in FIA’s record-breaking year. This project perfectly encapsulates our commitment to developing strategic, visually captivating campaigns that elevate brands and drive tangible results. We are incredibly proud to have partnered with FIA in crafting an experience that exceeded expectations and cemented their position at the pinnacle of the aviation industry.
About Frost Creative
Frost is a strategic brand and creative consultancy with a passion for crafting impactful brands and campaigns that resonate. Our team of strategic thinkers, creative designers, and digital experts collaborate closely with clients to develop solutions that are not only visually stunning but also strategically sound. With a results-oriented approach, we help businesses achieve their objectives.
