Lightfeet, the Australian footwear brand offering a diverse range of orthotic socks, insoles and shoes, has appointed Croud as their digital marketing agency, in order to drive online revenue through a cross-channel digital strategy.
Croud, who has offices across Australia, the UK and US, will be providing Lightfeet support across SEO, paid social and paid search, amounting to nearly half a million dollars in digital spend.
Dan Thomas, Founder of Lightfeet, commented:
Croud stood out amongst competitors because of their clear understanding of our goals to build our e-commerce presence, as well as our ambition to expand into other markets over the next few years. We look forward to working closely with their team and leaning on their digital expertise to help us achieve our business goals.
Jamie Hoey, Managing Director of Croud AU, added:
We’re delighted to be supporting Lightfeet in their new business strategy, as they look to scale up their digital activity. They are a great addition to our growing portfolio of fashion and apparel clients, and we’re excited to help them propel their digital marketing strategy forward.
Croud’s strategic approach and extensive experience powering global growth were key factors in the appointment. They were named the successful agency following a competitive pitch process.
Croud is a global, full-service, digital marketing agency that works with some of the world’s leading brands. Through the seamless connection of data, technology, and creativity, Croud develops strategies for sustainable growth that drive immediate business impact.
Croud builds deep partnerships with clients thanks to its unique model, using its ‘Croud Control’ platform to harness a global network of 2,400 digital experts, delivering holding company scale with the precision of a specialist.
Founded in 2011, Croud is proud to partner with clients such as Vans, Michael Page, Thrifty Car Hire, and The North Face – leading media strategy, performance marketing and digital experiences.