Global digital marketing agency Croud has acquired impakt Advisors’ US team, to help strengthen the business’ growing data solutions and analytics offering.
Based in New York, impakt Advisors is a data and analytics company providing data engineering, data science and data visualization services to global brands such as Dell, Public Goods, ZX Ventures, Indigo, and Kerry Group.
Co-founded by managing partner Konrad Kopczynski along with Alika Graham and Nicholas Hahn, impakt Advisors helps consumer brands jumpstart their analytics to optimize marketing spend, consumer targeting, and inventory planning.
We’re delighted to be joining Croud’s team during this exciting period of growth,
Combining our teams’ skills and expertise in order to meet new client demands puts us in a really strong position to deliver even greater work for clients, and take their businesses to the next level.
The experienced team at impakt Advisors will integrate directly into Croud’s growing data solutions team in the US, providing additional specialist data and analytics skills to further strengthen Croud’s data solutions services. This is part of Croud’s global investment in data solutions, which also includes the hiring of Kelly Yip earlier this year as the agency’s global Head of Data Science and Tools.
US Managing Director Kris Tait said:
Increasingly, clients are asking for our help to do more with their data, and that includes optimizing their marketing spend and unlocking valuable audience insights,
Now, thanks to the added expertise of impakt’s team to strengthen our existing offering, we’re in a fantastic position to solve this challenge for our clients. Having followed impakt’s progress closely over the last four years, and knowing the culture of innovation they have built, I’m excited to work alongside Konrad and his team.
The news follows an exciting period of growth for Croud’s US arm, with the business growing close to 70% year over year, and hiring 25 new staff in 2021, including senior hires such as Dean Gardner as Global Chief Operating Officer, and Andrew Sandoval as VP of Biddable Media.
Croud is an award-winning, global, full-service digital marketing partner, specializing in developing key strategies for sustainable business growth.