whatsapp icon

A Guide On Above The Line VS Below The Line Marketing

A guide to compare & contrast above the line and below the line marketing to choose one that works best for your business and keeps your budget in check. 

Where should you spend your marketing budget? On creating awareness and brand-building with above the line advertising – in print, billboards and on air or with direct marketing and below the line methods such as telemarketing and mailshots for personalization and conversion.

Before making hasty decisions, it is crucial to know what works best for your business.

Let this visual by Koozai, which showcases how ATL and BTL work, guide and assist you into deciding where to allocate your resources best, by comparing and exploring: various methods and tactics used by marketing groups, how each type is performed and used for optimal results, how each marketing group can be measured and the costs associated with your chosen method.

above-vs-below-the-line-marketing-infographic
Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

BLOG | Digital Marketing

Getting Started with PPC Google Ads to Drive More Traffic

With over 246 million unique visitors, 3.5 billion daily interactions and ...

BLOG | Digital Marketing

Best Digital Marketing Agency Ad Campaigns For Your Inspiration

Gone are the days of advertising in newspapers and magazines. Businesses ...

BLOG | Digital Marketing

How To Start And Run a Digital Marketing Agency Business in 2020

Did you know that digital market spending is supposed to climb to $375 ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT