A Guide On Above-The-Line VS Below-The-Line Marketing

A guide to compare & contrast above the line and below the line marketing to choose one that works best for your business and keeps your budget in check. 

Where should you spend your marketing budget? On creating awareness and brand-building with above the line advertising – in print, billboards and on air or with direct marketing and below the line methods such as telemarketing and mailshots for personalization and conversion.

Before making hasty decisions, it is crucial to know what works best for your business.

Let this visual by Koozai, which showcases how ATL and BTL work, guide and assist you into deciding where to allocate your resources best, by comparing and exploring: various methods and tactics used by marketing groups, how each type is performed and used for optimal results, how each marketing group can be measured and the costs associated with your chosen method.


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