whatsapp icon

A Guide On Above-The-Line VS Below-The-Line Marketing

A guide to compare & contrast above the line and below the line marketing to choose one that works best for your business and keeps your budget in check. 

Where should you spend your marketing budget? On creating awareness and brand-building with above the line advertising – in print, billboards and on air or with direct marketing and below the line methods such as telemarketing and mailshots for personalization and conversion.

Before making hasty decisions, it is crucial to know what works best for your business.

Let this visual by Koozai, which showcases how ATL and BTL work, guide and assist you into deciding where to allocate your resources best, by comparing and exploring: various methods and tactics used by marketing groups, how each type is performed and used for optimal results, how each marketing group can be measured and the costs associated with your chosen method.

above-vs-below-the-line-marketing

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

BLOG | Digital Marketing

9 Actionable Reputation Management Tips for Small Businesses

Who doesn’t want a successful business with a loyal customer base? ...

BLOG | Digital Marketing

The 5 Biggest Updates From Google Ads in 2019

The digital marketing industry is always changing. Strategies, platforms, and tools ...

BLOG | Digital Marketing

Five Essential Google Analytics Reports To Understand Your Website Traffic

Marketers in this digital era believe their website to be their ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT