5 Ways Your Brand Can Be More Sustainable In 2024 And Beyond
50% of consumers said sustainability is one of their top four priorities when purchasing products or services, highlighting why your brand should drive towards a more sustainable future. Sustainability is about being able to exist and develop without compromising future …
How to Improve Your Creative Proofing Process with Video and Screen Recordings
Creative proofing is a critical phase in any creative project, where drafts and designs are reviewed for errors, consistency, and overall quality before final approval. Traditionally, this involves printed proofs or digital files sent via email, often leading to a …
The Power of Custom Marketing Reports for Digital Marketing Success
In the fast-paced world of digital marketing, making data-driven decisions is crucial for staying ahead of the competition and achieving sustainable growth. However, with abundant data from various sources and channels and tons of available KPIs, extracting meaningful insights and …
How Using VPN Can Improve Your Digital Marketing Strategy in 2024
Digital marketing campaigns can take a company’s marketing efforts to the next level, allowing them to reach people from all walks of life and diverse backgrounds and demographics. However, one of the hurdles and setbacks that marketers have to face …
Authentic Pride Month Marketing Strategies & Insightful Digital Campaign Examples
When Pride Month is around the corner, brands race to develop the best authentic Pride Month marketing strategies and campaigns. It’s a time when the LGBTQIA+ community and its allies come together to celebrate love, equality, and diversity. However, simply …
How to Choose the Right Digital Marketing Agency for Your Business
Forget the “build it and they will come” mentality. In today’s online world, where pretty much everything happens on the internet, a strong digital marketing strategy isn’t optional, it’s a must-have. But with a ton of digital marketing agencies out …
Lesson Learned: Breaking Down the Biggest Cyberattacks in Sports History
According to government reporting, 7 out of every 10 sports organizations experienced a cybersecurity breach in the last 12 months. The worst part is that athletes are so influential that cybercriminals can use them as part of an orchestrated attack …
Why Use a Learning Management System for Remote Workforce Training
They say learning opportunities never really stop while you’re alive. And nothing holds truer in adulthood—especially in the workplace. Whether you’re working 9 to 5 or running a business, training is integral to growth. But why use a learning management …
The Essential Guide to Consent Management Platforms (CMPs): Best Options Compared
Companies use a consent management platform (CMP) to legally capture a website or application user’s consent before tracking, collecting, sharing, selling, and processing the user’s data. However, with the rise of data privacy regulations like GDPR and CCPA, navigating the …
Importance of Marketing for Media Software Companies
Marketing is critical for media software companies for several reasons First, marketing helps drive brand awareness and recognition. In a crowded software marketplace, companies need to differentiate themselves and make potential customers aware of their unique value proposition. Effective marketing …
Can't-Miss AI Marketing Conferences: Dates, Locations and Everything You Need to Know for 2024
In 2024, the calendar is packed with AI marketing conferences that promise to bring together the brightest minds in AI and marketing. Here are the top AI events you shouldn’t miss! The integration of artificial intelligence (AI) has opened new …
Inspiring Brand Awareness Campaign Examples with Big Impact
Did you know that consistent brand presentation across all platforms can increase revenue by up to 23%? In a world where consumers are bombarded with endless choices, the ability to recognize and recall your brand can be the difference between …
