How Gamification Transforms Business
According to Kevin Werbach, an associate professor of legal studies and business ethics at the Wharton School at the University of Pennsylvania, “gamification is the use of game elements and game design techniques in non-game contexts.” In other words, gamification …
8 Creative Restaurant Marketing Campaigns & 5 Spot-on Ideas
Getting lost in the world of marketing campaign ideas for restaurants can be so much fun when you know where to look, and this is the right place. Every restaurant owner knows that crafting the perfect dish is only half …
How to Start & Run a Creative Agency in 2023
Imagine the exhilaration of carving a brand story and weaving campaigns that resonate far and wide. Moving from the predictable cadence of an employee role to orchestrating your own creative ensemble isn’t just a shift in title. Starting and running …
How to Start a Digital Marketing Agency with No Experience in 2023
Starting a digital marketing agency with no prior experience might seem like trying to catch lightning in a bottle, but in 2023, it’s not as daunting as it sounds. As the digital advertising world continues to expand, there’s a golden …
Hubspot vs. Salesforce: Head to Head Best CRM Comparison for 2024
Whether you are an SMBs or enterprise-level business, customer …
Revolutionizing Brand Engagement With Gamification
Have you incorporated gamification into your marketing strategy? If you said no, we’re here to tell you all about it! Gamification has become a popular strategy in today’s marketing efforts. By combining gaming elements with marketing techniques, brands can create …
Marketing Strategies Used by LUSH to Draw in a Larger Customer Base
Lush Cosmetics, a popular British line of handmade cosmetics, recently made a risky move that has garnered attention from consumers and experts alike in this age of social media and digital marketing. The business made the challenging decision to withdraw …
Why Utilization Rates are Key to the Success of Digital Agencies
If there’s one guarantee about life in the digital agency world, there won’t be many dull moments. It’s full-on and fast-paced, which is why most of us love it, but with that speed comes the potential to take your eye …
Understanding The Barbie Movie’s Masterful Marketing Strategy
Did you watch the Barbie movie yet?! If you said yes, amazing! If you said no, we’re here to tell you why you should, from a marketing perspective! Over the years, Barbie has been a cultural icon across generations, representing …
How Companies Are Using AI in Digital Marketing
AI in digital marketing empowers companies by automating many marketing tasks and improving processes. It helps marketers save time on tasks that would be difficult or even impossible to do manually within a reasonable time frame. The global artificial intelligence …
Best Marketing Strategy for Crypto Projects in 2024
Web3 is the concept of the third generation of the Internet, the so-called “World Wide Web”, which will work based on the blockchain, will be decentralized, and the economy will be built based on tokens. But how the marketing will …
Holograms 101 and Their Modern Use in Marketing
Holograms (or Holography) are based on the science of creating three-dimensional images using light and looking as if they are physically present. From its early beginnings in the 1940s to its modern-day applications in marketing, holography has continually evolved, captivating …