Lubaina Mansoor

Accomplished bibliophile, wayfarer, social media expert, technology enthusiast, digital specialist, passionate marketer, internet pioneer and Account Manager at DAN Global!

BLOG | Web Design

Elevate Your User Experience With Storytelling

By keeping storytelling at the heart of user experience, designers can create more engaging digital experiences.  Once upon a time, the lives of those who came before us were whispered in cave walls, narrated around bonfires or shared in writing and passed along in the form of stories. These stories were carried through the years …

BLOG | Digital Marketing

Video Marketing Is The New Black Of Content Marketing

Word’s out – video marketing is in. Here are 5 major reasons why you should incorporate videos in your marketing efforts! Quality content has always been a sure-fire way to lure your audience towards yourself and efficiently market your brand. In the past that meant writing a great piece of blog and being done with …

BLOG | Digital Marketing

How To Choose The Perfect Domain Name For Your Website

Boast your chances of success by picking the right digital marketing domain name for your website. Naming things is always fun, be it your newborn baby, a Wi-Fi-router, your pet dog, a start-up business or even your domain name. It can also be quite challenging. Whether it’s for your business or a personal brand, putting …

BLOG | Web Design

Website Design Process: Milestones & Timeline

Every web design project should start with a design process. Having a design process in place and setting up the website design milestones and timeline before you begin will help you overcome any confusion and distractions along the way. Some say that the first impression of a website is based on the quality of the …

BLOG | Web Design

5 Best Food Website Designs & What Makes Them Awesome

Brace yourself for the recipe to success in designing an amazing food website with our top 5 picks! Long gone are the days when foodies had to make do with PDF’s of menus and images of food in bad lighting. Contemporary food brand websites make use of a great user interface design, beautiful photography, easy …

BLOG | Content Marketing

15 Types Of Video Content For Every Stage Of Your Marketing Funnel

The world is shifting, and video marketing is the new darling of content marketing! The purpose of content marketing is to create and offer valuable content customized for your audience. It should attract, engage and convert your visitors – basically it should carry them down the marketing funnel. That’s where video marketing comes in. There …

BLOG | Digital Marketing

Top 5 Inspiring TED Talks for Digital Marketers

Looking to acquire some useful digital marketing knowledge? These inspiring TED talks help you do just that and also promise to light up your day! In the fast paced, digital world of today, we marketers need regular doses of inspiration to keep us motivated and creative. We see a lot of online blogs with insightful …

BLOG | Digital Marketing

A Guide On Above The Line VS Below The Line Marketing

A guide to compare & contrast above the line and below the line marketing to choose one that works best for your business and keeps your budget in check.  Where should you spend your marketing budget? On creating awareness and brand-building with above the line advertising – in print, billboards and on air or with …

BLOG | Digital Marketing

How To Build A Strong Startup Brand That Stands Out

7 essential strategies to help you kick-start your startup to success. There is an abundance of opportunity in the market for startups, which means there’s also an abundance of competition. In the crowded marketplace, setting your startup apart is crucial to its survival and success. They say reputation builds brands, so it is vital for …

WORK | Integrated Marketing

#InstaPoster To InstaCelebrity With Nike

Nike’s #Instaposter campaign takes Moscow by a storm with action figures of active women from Instagram! What is Instagram all about if not celebrating moments, victories and achievements? Nike joined forces with Russian agency, Instinct, taking a special direction to celebrate these very moments for active women in Moscow in a unique way, as part …

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