whatsapp icon

Samsung’s See-Through Safety Truck Is A New Initiative For Road Safety

As part of a safety initiative, Samsung introduces see-through Safety Trucks to prevent accidents on the road.

Navigating through a two-lane highway can be challenging and risky, especially when drivers can’t see past big vehicles before overtaking. Samsung decided to tackle this problem head-on and came up with a neat solution.

The Korean tech giant partnered with Leo Burnett Argentina, to introduce a new prototype truck called Safety Truck, with a wireless camera installed in the front and connected to four exterior monitors located in the back of the truck, creating a see-through effect, to prevent road accidents. The safety truck is a simple and neat solution to limit accidents and prevent collisions caused by sudden braking or overtaking.

The prototype was tested in Argentina, one of the countries with the most dangerous roads in the world, with 12.4 road fatalities per 100,000 inhabitants per year, according to the 2014 edition of the Road Safety Annual Report.

Samsung said in a blog post,

Samsung developed a technology for trucks that seeks to enrich the lives of people through innovation. But more than that, this time the goal is more ambitious: to save lives.

The truck needs more testing before it can come out on the road; however, the idea is one that can save lives and make a difference. When marketing is combined with a worthy cause such as this one, it creates twice the amount of ripples.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

WORK | Ad Campaigns

The Future Is Ours To See: Leo Burnett Sees The Future From Samsung’s Point Of View

Is the future really going to be like this? Well, according ...

WORK | Ad Campaigns

We May Have A Lot To Learn From Samsung Galaxy’s “Growing Up” Ad

Just before the launch date of the iPhone X, Samsung rolls ...

WORK | VR / AR Marketing

Samsung’s #BeFearless Campaign Helps People Overcome Their Fears

Samsung invited 27 people to help them face their fears with ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT