BBH Asia Pacific wins our hearts again with this creative, new ad for a D-I-Y IKEA kitchen!
Pour, stir, fry & VIOLA – you have a new kitchen!
This new sales pitch for IKEA’s D-I-Y Kitchen is both charming and cute. Credits to BBH Asia Pacific, the agency behind last year’s incredibly popular ‘bookbook‘ ad for IKEA, which was a mockup of Apple’s marketing approach.
Titled ‘Recipes for Delicious Kitchens,’ this 60 second video is a visual metaphor. An amusing one at that.
Watch as lightbulbs get cracked like eggs, cabinets sliced, nails sprinkled in a pan and red hot doors added to spice up the meal – all designed to make the whole D-I-Y process seem as much fun as cooking up your favorite meal.
At the end of the cooking experiment, once you mix the ingredients, what do you get? A miniature IKEA kitchen looking incredibly adorable in its doll-house size. And an invitation to pour over the IKEA cookbook for more fascinating recipes for tasty kitchens.
They also threw in a couple of obligatory ‘Do not try this at home’ warnings – sure to crack some smiles and provoke some rebels.
The video is part of the larger campaign for IKEA’s Metod range of modular kitchens in Singapore, Malaysia and Thailand.
Don’t you find the mere thought of ‘cooking up’ your own kitchen, seasoned and garnished to meet your personal palate, delicious – sorry I mean, delightful?
Who else is pumped for a D-I-Y IKEA Kitchen or better yet, a D-I-Y meal? We know we are!