Epic Baby Poop Faces Captured In An Award-Winning Pampers Ad

A slow-motion montage of hilarious baby poop faces as the Pampers diapers get filled. Can we have a wipe please?

As part of the ‘Don’t Fear The Mess’ campaign promoting their wet wipes, Pampers teamed up with Saatchi & Saatchi London to capture baby poop faces at varying stages – from shock and concentration to relief and bliss, in all their slow-motion glory, in a sequence likely familiar to most parents.

The glorious Pampers Pooface commercial is set to a mock-majestic score of ‘Thus Spake Zarathustra’ by Richard Strauss, the stirring track most known from ‘Stanley Kubrick’s 2001: A Space Odyssey’ and is thus fitting for this poo odyssey, adding to the drama of the difficult journey.

Watch these chronicles of hard-work of 10 adorable babies as their struggle ends in sweet release and a reward for their parents in their dirty diapers. It will warm your heart and make you thank universe for not yet creating technology that allows viewers to smell commercials.

This heart-lifting advert has managed to rack up tons of awards: winning a bronze film Lion in the Toiletries, Cosmetics & Beauty category, a silver film craft Lion for casting and a bronze film craft Lion at Cannes Lions International Festival of Creativity 2015, attracting more than 560,000 views on Youtube since its release.