Emerging technolologies and developments are shaping the future. The modern-day marketing is different than a decade ago, and the future of digital marketing will be way more different. So where is the marketing today and what can we expect from the future of digital marketing?
Must-read articles about the future of digital marketing can shed light on this important subject. But before mention these 10 articles, let’s see what has changed in the marketing from then and now.
Mobile is on the rise. Digital transformation affects buying behaviours and decisions of consumers. People spend time on their mobile devices such as smartphones, tablets or laptops more than ever.
Brands need to connect with customers in real time through all of these devices by creating the right social media campaigns, e-commerce, and display advertising. The way that people interact with a brand and their real-time conversations through mobile apps or websites has been changing the nature of marketing.
The marketing landscape is shifting its focus from the brand itself to putting the customer at the center of the strategy. Apparently, marketers should stay a step ahead of their customers’ needs.
Marketing departments are using powerful narratives to tap into people’s desires, wishes, and aspirations. They combine creativity, technical data, analytics and also digital engineering in order to stay up-to-date on the latest trends and technology.
There are plenty of technological developments in this field to take in today such as AI, VR, chatbots and more. If you want to understand where the marketing is evolving and learn predictions, these 10 articles about the future of digital will be helpful for you.
“One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. But also because the web is getting saturated… there are 1,805,260,010 websites on the web.”
The founder of Neil Patel Digital and Wall Street Journal’s “top influencer on the web” Neil Patel shares 2019 tips with marketers. Patel thinks that search engine algorithm will continue to change in this year. The complicated algorithm updates will make things harder. He says “If you want to beat Google, you have to shift your mindset.”
Means that you need to understand your users first. As there is so much content on the internet, you need to focus on new content types and on new search engines. In this article, you can also find useful information about conversion rate optimization and funnels.
“The Economist Intelligence Unit asked 499 (one can’t help but think they were aiming for 500) Chief Marketing Officers and Senior Marketing Execs about how they saw marketing evolving, and also conducted some in-depth, one on one interviews with CMOs from leading brands such as Unilever and JPMorgan Chase.
They were looking to find out what key technologies and trends will drive change in the marketing industry over the next four years, and the results make for interesting reading.”
Robert Allen from Smart Insights thinks that marketers will have full control of customer experience in the near future. According to The Economist Intelligent Unit’s research, by 2020 top 3 hottest trends for marketers will impact the organizations.
These are mobile devices and networks, Personalization Technologies and the Internet of Things. The key channels for measuring marketing efforts will still be social media, web and mobile apps.
“Nowadays, people trust other consumers more than they trust direct brand advertisements. In some ways, the mission now is understanding that people don’t want to buy something that is obviously displayed as a product.”
Forbes’ Adrian Gomez relays information about the constant change of digital marketing in his article. Gomez tells businesses to leave outdated strategies behind and adopt innovative ones by telling stories, leveraging reviews and generating buzz with authenticity.
He also thinks that the shopping experience of customers need to be changed by marketers and brands should improve strategies for potential customers as well as current ones.
“By 2020, 50% of the Global 2000 will see most of their business depend on their ability to create products, services, and experiences that are digitally-enhanced.”
Digital Marketing Institute’s article discusses 2018-2020 changes in digital marketing and how organizations can implement them. Digital transformation does not only mean technology, and it will eventually affect every industry. The companies should make preparation for the upcoming changes.
In the future, traditional business models will leave their place to the platforms that companies can directly connect with customers. You can also find opinions about blockchain, the importance of transparency for companies in the future and new partnership ecosystems.
“It’s already HUGE. And it’s only going to get bigger. Already huge: 40% of US adults use voice search once per day. Going to get bigger: comScore estimates that 50% of ALL searches will be voice searches within the next 2 years.” – Brian Dean Founder & CEO at Backlinko
From voice search to machine learning, 8 digital marketing experts share their predictions in Tyler Putz’s article. They’re on the same page about developing technologies will continue to shape the future of digital marketing. You can read and discover insights from leading digital companies like Search Engine Land, Backlinko and more.
“So, what’s in the forecast for 2019? Internet video traffic will account for a huge fraction of all consumer internet traffic. Ever since video made its way into inbound marketing, it hasn’t shown any signs of slowing down.”
In today’s constantly changing high-tech era, companies race with each other to gain more online attention. In the digital marketing scene, there could be a dramatic shift for social media, SEO, content marketing…
Entrepreneur author and founder of Omnicore Group, Hafiz Muhammad Ali believes that you should reconsider your marketing strategy as methods once worked for you, might no longer work for you now. He discusses 5 business-critical digital marketing that probably will shape the coming years.
“There are 2 major trends in the content marketing industry I think everyone will be talking about. The first is AI. We will begin to realize the opportunity of an AI-driven content marketing strategy. If 60-70% of the content we create goes unused, AI will begin to force us to reconsider what we create and why.”
Social media and influencer marketing maturing from its early days and they are powerful marketing channels today. Even though it’s impossible to imagine digital marketing’s future in terms of opportunities it may offer from today, Michael Brenner tells about his predictions in content marketing, social media, voice search, and other advanced technologies in this article.
“One of the most growing and increasingly important digital marketing predictions is personalization of every interaction. From content to entire websites, personalization is a key driver for marketing strategies, and there is no sign of it slowing down anytime soon.
According to Dave Charest, Director of Content Marketing at Constant Contact, email marketing is one area where customized messaging is being brought to life, as many small businesses have a variety of products to offer.”
To avoid falling behind, marketers should stay up-to-date and closely follow and try to implement the latest developments in the digital marketing field. These improvements might have drastic effectsi on your business.
If you want to learn where is the marketing today and where might we be heading tomorrow, these 10 key predictions shared by Workspace Digital might be useful for you.
“To get us where consumers want us to be, we need to find ways to stay a step ahead of their needs. This requires more than good campaign insights. To really predict and address what consumers want requires a digital transformation of our marketing strategy. But while most of us believe that this is necessary, it’s not always obvious what digital transformation is or how to approach it.”
Knowledge Management & Training Lead at Google, Andy Devey provides insight about what tomorrow looks like for digital marketing and what organizations can do to grow. For Devey, mobile has a great impact on our daily lives, and the need for assistance has increased.
Companies should be in the right place at the right time to engage their customers. He also introduces businesses with 3 new realities; improving customer experience, breaking down technological and organizational silos.
“Using influencers is a very effective marketing tool that works to attract customers. Influencers can be anyone from celebrities and Instagram or YouTube stars to well-known bloggers and journalists who help spread the word about your business or product through their social channels.”
Artificial Intelligence or visual search is no longer a scene from a blockbuster science-fiction film. The digital marketing landscape is witnessing a dramatic shift. Nidhi Dave from Single Grain digital agency, says that so many new trends and strategies are evolving in the current high-tech.
The internet-connected era is a fact and businesses need to know how to use them for their marketing efforts and gain success. He advices readers to always stick with the latest trends and shares 11 key digital marketing trends for 2019.
If you want to learn more predictions and insights about the future of digital marketing and prepare your business starting from today, these 10 articles above can be an excellent guide for you. You can also read last year’s 7 most popular digital marketing articles and make a comparison.