To start Apple‘s annual Worldwide Developer Conference, the company released a video in which the company tries to demonstrate life before smartphone apps!
Apple shared a hilarious video to initiate this year’s WWDC. Titled “Apocalypse” it exposes a world where all the apps are deleted from the smartphones because of an unfortunate mistake made by a junior technician. While he plugs out the “whole system”, all the machines turn off and cause dramatic consequences.
From a different point of view, “Apocalypse” is also portraying a world with real-life existing apps. There’s a big App Store and all the apps come to life and get enacted as in real life! The video concludes, “Keep making apps, the world is depending on you.”
As an American comedy filmmaker, Tom Kuntz directed the apocalypse tale, while Christopher Cross’ pop classic “All Right” has been featured.
It has been noted that Tim Cook laughed off for the cheerful video in the conference and said he’s “so glad that -it really can’t happen.”
All the scenes are very funny, especially when the hippies get stuck on the road and don’t have their navigation. Starting the conference with a video like this, is a clever idea to draw developers’ attention.