Header Menu

Content Marketing

Content marketing articles including content marketing strategies, examples, tools, ideas and best practices.

sales-enablement-the-inbound-marketing-hand-off-3

Sales Enablement: The Inbound Marketing Hand-off

The goal of inbound marketing is to attract your ideal buyer personas and engage them to the point that they complete a conversion action that creates a new MQL (Marketing Qualified Lead) for your sales team. After that point, it’s in the hands of your salespeople to continue the process of helping that potential customer […]

content-marketing-mistakes-you-are-making-right-now

Content Marketing Mistakes You’re Making Right Now

Content marketing is one of the most popular forms of bringing highly targeted traffic to your online business. We live in the information era, and whether we like it or not, knowledge is power. Some marketers believe that content marketing means writing a few articles each week, optimizing them for search engines and job finished. […]

5-interactive-content-marketing-campaigns-including-hillary-clinton-campaigns-microsite

5 Interactive Content Marketing Campaigns Done Right – Including Hillary Clinton Campaign’s Microsite

Knorr, Adidas, AT&T, Heineken and Hillary Clinton Campaign are the real marketing successes in 2016 because of their interactive marketing content. As social media and mobile platforms achieve their maximum usage, brands are increasingly following interactive campaign formats to make their contents catchy and valuable. Rather than traditional advertisements, these types of advertising must be […]

live-streaming-videos-content-marketing-strategy

How Live Streaming Videos Can Lift Up Your Brand’s Social Media & Content Marketing

Marketing today is all about keeping it REAL-time. Here’s how you can fast-forward your brand’s content marketing strategy to success using live streaming videos. There’s no undermining the sheer power of video marketing; it’s fun, fast and most importantly effective. An extension of video marketing that’s the latest tool in a marketer’s toolbox to emerge […]

marketing-holidays-culturally-diverse-audience

Marketing During The Holidays To A Culturally Diverse Audience

Localization is the lifeblood of global content creation. It means more than just good translation – it’s about connecting with your audience in a meaningful way, understanding their tone of voice, and demonstrating that you understand cultural nuance. It’s about truly understanding your market audience and respecting their values. During the holiday season, marketers in […]

content-marketing-generate-better-roi-say-hello-competitive-intelligence

Need Your Content Marketing To Generate Better ROI? Say Hello To Competitive Intelligence

With dozen competitors for any product/service segment, grabbing the attention of target audience remains tricky. Competitive Intelligence can help produce content that converts, sells and nurtures – All In One! Internet has done many wonders. One of them is the digitization of buyer-seller relationship. This has aided fast shopping experiences, fuss-free monetary dealings and made […]

7-reasons-your-content-isn-t-connecting-with-millennials

7 Reasons Your Content Isn’t Connecting With Millennials

In a decade, millennials may have the power to rule the world. But still, there are bunch of companies trying hard to get them. These statistics and information may help to understand and analyze them. As previous generations have some seriously visible things in common, so do the millennials have today. Millennials are described as […]

12-tips-to-improve-user-generated-content-campaigns

12 Tips For Better User-Generated Content Campaigns

The best 12 tips for creating or improving your user-generated content campaigns. Many individuals innately distrust corporations. After all, the point of any business is to make money. Sometimes companies are fair, or even more than fair, in their prices and operations—but they can be greedy. Therefore, people always put more stock in what other […]

10-sites-to-outsource-your-content-creation

10 Sites To Outsource Your Content Creation

How do you promote a product or service to the target audience? How do you develop and maintain the popularity of any kind of website? High-quality content is the ultimate key to success. That leads us to a conclusion: a blog is the most efficient marketing tool you could think of. It gives you space […]

content editing proofreading tools

7 Best Content Editing And Proofreading Tools

Here’s seven tools to aid content generation, editing and proofreading efforts of content creators. Writing good content is an art unto itself. It’s not good enough to throw together a blog and put it up online, you have to craft it so that it’s informative, engaging, and encourages your readers to come back for more. […]