Introducing Its First Video Game: Burberry Launches B Bounce

Burberry has launched their first online game, B Bounce, in junction with the brand’s new monogram puffer jacket collection. B Bounce is designed as a playful and mind-catching game, players race a deer-shaped character to the moon, using supercharged Thomas Burberry monogram puffer jackets. Once the player has selected a puffer jacket for the character, …

IKEA and Sonos Partnered For ‘Symfonisk’, A Wi-fi Connected Well-furnished Digital Speaker

In 2017, Sonos and Ikea announced their partnership to bring Wi-Fi connected, digital speakers to Ikea, named ‘Symfonisk’. Therefore, the first glance of the product is shared by the brand. The product looks just like a standing bookshelf-speaker design with the Ikea-like and is able to also be mounted sideways, useable as a shelf or …

Nike Finally Teases Adapt BB, An Auto-Lacing Basketball Shoe Which Is Controlled By An App

With its extraordinary features on, the Adapt BB is a lightweight, NBA must-have that welcomes a new age of smart footwear. Nike aired a quarterly earnings call, means that it was getting ready to introduce a $350 self-lacing basketball shoe on last December. Then, sneaker lovers have been highly interested the successor to the 2016 HyperAdapt …

BMW Launches ‘Illuminated Landscapes’ To Promote New X5 Via Clemenger, Melbourne

BMW Australia, in collaboration with creative agency partner Clemenger BBDO Melbourne, has today launched Illuminated Landscapes, promoting the new X5. Illuminated Landscapes features artworks lit only by the X5’s Laserlights. Beaming an impressive 500 metres, the Laserlights are just one of the X5’s innovative technical features. To showcase the Laserlights, BMW partnered with Bart Celestino, …

Created By BETC Paris, Riopy Makes “The Score” With The New Peugeot 508

The new global campaign of BETC Paris and Peugeot helps the brand to stand out in a crowded market through an artistic performance. BETC Paris teams with composer and pianist RIOPY, best known for his work on “The Danish Girl” and “The Shape of Water”. Together, they challenge to compose the first piano setting to …

Budweiser Celebrates Its Deep Connection With Music And Uses Google Search To Show It

Budweiser has revealed a new campaign, Tagwords, inviting music and beer lovers to discover the brand’s worth-seeing history with music and amazing stars via Google search. Created by the Brazilian ad agency Africa, Budweiser‘s new OOH campaign is built around various word combinations that people are encouraged to search for. The creative use of search …

In Collaboration With Google And BBH, Nike’s Hyper Court Combine Digital And Physical

Nike, Google and BBH Singapore came together to create the world’s coolest and most technological basketball courts, inspired by the legendary basketball superstars. This is the second year of BBH Singapore, though we remember them from their Unlimited Stadium project. Hyper courts are illustrated by Arturo Torres, who creates superhero-themed illustrations of rappers and basketball …

Scotch Brand Showcases Art Through A HoloLens Gallery And An Immersive ARKit App

Scottish distillery, The Macallan unbottles its products’ elements via its augmented reality app. The brand has developed a mixed-reality app for Microsoft HoloLens, which offers an animation into the whisky-making process, starting with the American and European types of oak trees used to make aging casks. While the AR experience is designed to animate around …

Nike Revealed Its New NBA Connected Jersey, Designed With Hi-Tech Features

The Nike NBA Connected Jersey is released with an NFC chip-enable and is designed to connect fans and players. Nike features NBA Connected Jersey that connects users to highlight trends, the latest scores, team and player stats, exclusive contents, training contents, latest news and more. All done by tapping a smartphone app. The NikeConnect system …

Nike’s Unlimited Stadium Lets Runners Compete With Their Own Avatars

Nike has constructed “the world’s first full-size LED running track”, situated right in the center of Manila and the site plan is inspired from the footprint of LunarEpic running shoe. Great news  for those who are addicted to Nike Run events! The Philippines now has an epic, LED running track, Unlimited Stadium, which allows runners to …

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