Volvo’s Living Seawall Is A 3D-Printed, Ocean Conservation Project

Volvo has designed an eco-friendly seawall along the coast of Sydney harbour that purposes to improve water quality and biodiversity in the area. Developed in collaboration with the Reef Design Lab and Sydney Institute of Marine Science, the biodiversity promoter installation Volvo Living Seawall consists of 50 hexagonal tiles with small corners and recesses that are designed to imitate the …

Nike Finally Teases Adapt BB, An Auto-Lacing Basketball Shoe Which Is Controlled By An App

With its extraordinary features on, the Adapt BB is a lightweight, NBA must-have that welcomes a new age of smart footwear. Nike aired a quarterly earnings call, means that it was getting ready to introduce a $350 self-lacing basketball shoe on last December. Then, sneaker lovers have been highly interested the successor to the 2016 HyperAdapt …

Digital-Inspired Art Installations From Burning Man 2018

The festival that makes everyone round the bend, then completely disappears into solitude until the next year… Yes, we’re talking about Burning Man and this year’s robotic theme. The installation lovers are undoubtedly fulfilled with this year’s Burning Man’s work of art. As a manifestation of the Isaac Asimov’s famous novel I, Robot theme, festival’s experience will …

Adidas Launched Its Falcon W Sneaker On Snapchat

and the shoe becomes the first product to sold through a Snapchat show. After Nike and Air Jordan partnership, Snapchat seems to work like a mini-sneaker store. Adidas’ old-and-gold sneaker, Falcon W rolled out on a Snapchat show called Fashion 5 Ways. Being one of the most popular snapchat shows, users on the show could swipe …

MullenLowe Group Has Collaborated With Shazam For Children Affected By Cyberbullying

What if there is something more than we already hear? Together with Shazam, MullenLowe Group rolled out a new campaign, named “Unmute Daniel” to raise awareness around cyberbullying especially in Singapore. In order to encourage children to speak up when they experience cyberbullying, the digital out-of-home campaign features Daniel, who represents them. As part of …

Scotch Brand Showcases Art Through A HoloLens Gallery And An Immersive ARKit App

Scottish distillery, The Macallan unbottles its products’ elements via its augmented reality app. The brand has developed a mixed-reality app for HoloLens, which offers an animation into the whisky-making process, starting with the American and European types of oak trees used to make aging casks. While the AR experience is designed to animate around a …

Nike Revealed Its New NBA Connected Jersey, Designed With Hi-Tech Features

The Nike NBA Connected Jersey is released with an NFC chip-enable and is designed to connect fans and players. Nike features NBA Connected Jersey that connects users to highlight trends, the latest scores, team and player stats, exclusive contents, training contents, latest news and more. All done by tapping a smartphone app. The NikeConnect system …

Adidas Uses Digital Light Synthesis In Its Futurecraft 4D Sneakers

Adidas partnered up with Carbon 3D to create Futurecraft 4D: the first footwear that is crafted with light and oxygen. The brand revealed Futurecraft 4D, the sneaker that is designed with a manufacturing technology called “Digital Light Synthesis”. It helps creating 3D objects by mixing light and oxygen in a liquid form. The Silicon Valley-firm …

18th BMW Art Car Utilizes Both Augmented And Virtual Reality

This year’s BMW Art Car #18 has features from VR and AR, and is designed by Chinese artist, Cao Fei. 19 world-renowned artists from all around the world have created BMW Art Cars since 1975, including Jeff Koons, John Baldessari, Olafur Eliasson, Andy Warhol and more. This year, the BMW M6 GT3 race car appeared on …

Nike’s Unlimited Stadium Lets Runners Compete With Their Own Avatars

Nike has constructed “the world’s first full-size LED running track”, situated right in the center of Manila and the site plan is inspired from the footprint of LunarEpic running shoe. Great news  for those who are addicted to Nike Run events! The Philippines now has an epic, LED running track, Unlimited Stadium, which allows runners to …

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT