Created By BETC Paris, Riopy Makes “The Score” With The New Peugeot 508

The new global campaign of BETC Paris and Peugeot helps the brand to stand out in a crowded market through an artistic performance. BETC Paris teams with composer and pianist RIOPY, best known for his work on “The Danish Girl” and “The Shape of Water”. Together, they challenge to compose the first piano setting to …

In Collaboration With Google And BBH, Nike’s Hyper Court Combine Digital And Physical

Nike, Google and BBH Singapore came together to create the world’s coolest and most technological basketball courts, inspired by the legendary basketball superstars. This is the second year of BBH Singapore, though we remember them from their Unlimited Stadium project. Hyper courts are illustrated by Arturo Torres, who creates superhero-themed illustrations of rappers and basketball …

Nike’s Unlimited Stadium Lets Runners Compete With Their Own Avatars

Nike has constructed “the world’s first full-size LED running track”, situated right in the center of Manila and the site plan is inspired from the footprint of LunarEpic running shoe. Great news  for those who are addicted to Nike Run events! The Philippines now has an epic, LED running track, Unlimited Stadium, which allows runners to …

Dove’s Incredible New PR Campaign Aims To Change Women’s Image In Media

To break the unrealistic image of women portrayed in media, Dove and Mindshare Denmark have teamed up to create an amazing campaign called Image_Hack. As a prominent brand in the beauty industry, Dove plays a part in gender presentations in the media. So, they made a case study to show how they break the negativity chain …

A Swedish Composer Creates The Symphony Of Stockholm With Surface Pro 4

Collaborated with JMW, Microsoft promotes its new product in an interesting way and this time, cityscapes accompany the new spot. What does Stockholm sound like? To promote its Surface Pro 4 in Sweden, Microsoft gives the answer. To create a “symphony” based on the sounds of the city, Eirik Røland tours around the city using the …

Dove’s “Real Beauty Beats” Campaign Measures Men’s Heartbeats

Dove has released its next video for the ongoing “Real Beauty” campaign named “Real Beauty Beats”. It’s sure to touch your ‘heart’. Created in Portugal, the ad was made by the Black Ship agency. The film takes place in an empty warehouse, with a giant screen on. At first, a bunch of airbrushed photos of professional models …

#InstaPoster To InstaCelebrity With Nike

Nike’s #Instaposter campaign takes Moscow by a storm with action figures of active women from Instagram! What is Instagram all about if not celebrating moments, victories and achievements? Nike joined forces with Russian agency, Instinct, taking a special direction to celebrate these very moments for active women in Moscow in a unique way, as part …

BMW Presents “Eyes On Gigi” Interactive Campaign With 360 Film

BMW released its digital-first campaign for the new BMW M2 Coupe and enlisted model Gigi Hadid in an interactive 360 degree film. The film, which debuted on YouTube and Facebook, was directed by Marc Forster, who directed films such as “James Bond – Quantum of Solace” and “World War Z”. The spectacular one-shot stunt – …

Volkswagen iPad Ad: The Blind Spot

Volkswagen promotes its Side Assist Technology, which allows drivers to see vehicles in their blind spot, with an interactive ad. Volkswagen’s iPad ad “The Blind Spot” which was created by AlmapBBDO, takes advantage of the iPad’s classic swipe behavior. The ad was prepared specifically as a corporate social responsibility piece around Motorcycle Riders and Volkswagen’s Side Assist Technology. The …

Honda’s Dual-Narrative Interactive Video: The Other Side

Honda and Wieden + Kennedy London created this dual-narrative interactive video for the Civic and it’s sportier version, the Civic Type R. “The Other Side” video unfolds an adrenaline fuelled dual-story. One set during the day, the other at night. The original day video featuring the Civic switches to a parallel storyline at night featuring …

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