WORK | Guerilla Marketing

eBay Launches “The Art Of Shopping” And Explores The Subconscious Experience

eBay and Saatchi Art have together organized a new experience and reveal that the subconscious plays a major role while taking a purchase decision.  eBay and Saatchi Art collaborate to study the brain waves of different participants to see how their actions were related to the behaviors of a typical consumer. In partnership with MyndPlay, …

WORK | Guerilla Marketing

Carlsberg & Liverpool FC Do An Experiment On Plants Called “The Red Hops”

To mark their association with Premier League soccer club, Liverpool FC for 25 years, Carlsberg created a special beer that gets affected by sound, light and energy. Carlsberg and Liverpool FC attempted a unique experiment that includes a very abstract concept. The main idea is to create a beer that is infused with “energies” and sounds …

WORK | Guerilla Marketing

Rick and Morty’s Incredible Szechuan Sauce Will Be Back In McDonald’s For One Day

The number one TV comedy in the US, Rick and Morty now brings back the Szechuan sauce for one day in McDonald’s! After all the Change.org petitions and Twitter collaborations, do you remember how Rick got crazy about finding his dearest Szechuan sauce again? Thanks to him, now it’s happening after 20 years! McDonald’s has …

WORK | Guerilla Marketing

Nike Revealed Its New NBA Connected Jersey, Designed With Hi-Tech Features

The Nike NBA Connected Jersey is released with an NFC chip-enable and is designed to connect fans and players. Nike features NBA Connected Jersey that connects users to highlight trends, the latest scores, team and player stats, exclusive contents, training contents, latest news and more. All done by tapping a smartphone app. The NikeConnect system …

WORK | Guerilla Marketing

Apple Now Has An Official Instagram Account To Celebrate iPhone Photographers

This week, Apple launched a long-time awaited Instagram account — it is an unexpectedly artsy one. Unlike all the other brands, Apple joined the popular network not just to promote its products, advertise or make announcements. The purpose of their account is quite cool, they will exclusively feature photos and videos by only using the …

WORK | Guerilla Marketing

Adidas Originals x Alexander Wang Season 2 Will Be On Sale Via ‘Chatbot’

We’ve already seen this fab-collab past winter, Adidas Originals and Alexander Wang released their second collection as ‘Season2’. The collection is obviously inspired by both raving and cycling — to present the story of a tribe of New York bike messengers, according to their press release. The posters have covered Clarkson and Greenwich Streets in …

WORK | Guerilla Marketing

Snapchat Reveals Aquatic Spectacles Created By Royal Caribbean

Royal Caribbean let the world experience the very-first underwater adventure through the lens of Snapchat Spectacles. The goggles are called “SeaSeekers”! Royal Caribbean and Snapchat have launched a scuba mask with built-in Snapchat Spectacles so that the Spectacles users can get social under the water too. As part of a campaign called #SeekDeeper, goggles will …

WORK | Guerilla Marketing

Adidas Uses Digital Light Synthesis In Its Futurecraft 4D Sneakers

Adidas partnered up with Carbon 3D to create Futurecraft 4D: the first footwear that is crafted with light and oxygen. The brand revealed Futurecraft 4D, the sneaker that is designed with a manufacturing technology called “Digital Light Synthesis”. It helps creating 3D objects by mixing light and oxygen in a liquid form. The Silicon Valley-firm …

WORK | Guerilla Marketing

Nike’s Unlimited Stadium Lets Runners Compete With Their Own Avatars

Nike has constructed “the world’s first full-size LED running track”, situated right in the center of Manila and the site plan is inspired from the footprint of LunarEpic running shoe. Great news  for those who are addicted to Nike Run events! The Philippines now has an epic, LED running track, Unlimited Stadium, which allows runners to …

WORK | Guerilla Marketing

A Graphic Designer Celebrates Google Maps’ 12th Anniversary With His Own Hyperlapse

To celebrate the 12th anniversary of Google Maps, Matteo Archondis is inviting us to tour the world with his own ‘around-the-world’ hyperlapse! Graphic designer Matteo Archondis is taking us for a trip around the world via Google Maps. In this two-and-a-half-video, the 3,305 screenshots are taking us through Italy, France, Brazil, Greenland, China and more. …

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