WORK | Guerilla Marketing

Jaguar Has Collaborated With Dua Lipa And Remixed A Song With An I-Pace

Jaguar has collaborated with the British singer Dua Lipa to promote their Pace range that will let fans remix their very own versions of the singer’s track according to their driving habits! Called “Dua Lipa x Jaguar”, the collaboration lets everyone to create a personalised remix of the singer’s exclusive track “Want To”. The campaign is …

WORK | Guerilla Marketing

Adidas Launched Its Falcon W Sneaker On Snapchat

and the shoe becomes the first product to sold through a Snapchat show. After Nike and Air Jordan partnership, Snapchat seems to work like a mini-sneaker store. Adidas’ old-and-gold sneaker, Falcon W rolled out on a Snapchat show called Fashion 5 Ways. Being one of the most popular snapchat shows, users on the show could swipe …

WORK | Guerilla Marketing

National Geographic’s ‘Microphone of Truth’ Rolls Out To Prevent Fake News

National Geographic is upgrading investigative journalism to the next level because fake news is one of the hottest topics this year. Therefore, NatGeo Latin America has developed a project to promote their very first investigative journalism show called “Explorer Investigation”. The broadcaster has developed “Microphone of Truth”, a tool which has the ability to detect user’s voice and …

WORK | Guerilla Marketing

Guess Became A Global Strategic Partner Of Alibaba’s FashionAI Project

This summer, Alibaba has extended its partnership with Guess and introduced its pilot FashionAI concept store at Hong Kong Polytechnic University (PolyU). Simplifying the apparel shopping experience for customers, Alibaba has presented FashionAI store as a combination of in-store shopping with personalized data, gained from its Taobao and Tmall platforms. Shoppers were able to use …

WORK | Guerilla Marketing

MullenLowe Group Has Collaborated With Shazam For Children Affected By Cyberbullying

What if there is something more than we already hear? Together with Shazam, MullenLowe Group rolled out a new campaign, named “Unmute Daniel” to raise awareness around cyberbullying especially in Singapore. In order to encourage children to speak up when they experience cyberbullying, the digital out-of-home campaign features Daniel, who represents them. As part of …

WORK | Guerilla Marketing

Berliner Sneakers: Adidas Originals Has Partnered With City Of Berlin That Gives Access To BVG For The Whole Year

New Adidas sneakers offer more than just comfort and style, they offer nearly a year’s worth of unlimited travel pass along the city’s public transit network. The latest Adidas limited-edition sneaker, EQT Support 93/Berlin, is slated to become a real street show stopper, at least in Germany. Adidas Originals partnered with Berlin’s public transportation system, …

WORK | Guerilla Marketing

Future Predictions Of The Next Year’s Business Fields And Their Current Examples From 2017

As 2017 shuts down and we’re making smooth evaluations of the year, we’re also looking ahead for the upcoming year.  Hopefully, we have some real information, on what is better to define valuable, eligible and sustainable. According to Adweek, 2018 will be the year of DTI, meaning data, technology and innovation. Therefore, we’re giving you …

WORK | Guerilla Marketing

In Collaboration With Google And BBH, Nike’s Hyper Court Combine Digital And Physical

Nike, Google and BBH Singapore came together to create the world’s coolest and most technological basketball courts, inspired by the legendary basketball superstars. This is the second year of BBH Singapore, though we remember them from their Unlimited Stadium project. Hyper courts are illustrated by Arturo Torres, who creates superhero-themed illustrations of rappers and basketball …

WORK | Guerilla Marketing

Inspired By ‘Murder On The Orient Express’, TBWA And VR Railways Inserted An Escape Room On A Train!

Can you imagine a real-life escape room, similar to the ones from the Agatha Christie movies? This project is for Hercule Poirot-fans in Finland! Created by TBWA/Helsinki, The Escape Train tends to be a game, inspired from the movie, “Murder on the Orient Express”, the 20th Century Fox film that is currently in cinemas. Finnish …

WORK | Guerilla Marketing

A 7-Seconds Love Story From Abarth And Saatchi Sweden: ‘Love At Fast Sight’

Studies have found that it takes approximately 7 seconds to make the first impression to another people, so the first impression plays a huge role in our lives. The new spot of Saatchi & Saatchi Sweden aims to prove the fact, that the Italian race car Abarth 595 Competizione accelerates to speed from 0 to …

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