WORK | Guerilla Marketing

Taco Bell Is Ringing In London By Playing Their “Ding” Around Big Ben

If you happened to be walking through the Westminster neighborhood yesterday you might have noticed something a bit unusual, like you would have heard the bells of Big Ben ringing every hour-to-hour from 8AM until 8PM… And the reason is, fast-food chain, Taco Bell is taking their signature ding sound to the city in an …

WORK | Guerilla Marketing

Edenspiekermann To See The Launch Of “ada” Magazine, A New Voice For The Digital Age

Edenspiekermann is excited to see the launch of “ada” magazine, a new voice for the digital age – founded by Miriam Meckel, the publisher of WirtschaftsWoche. During the conceptional phase of this project, Edenspiekermann worked with the team at “ada” in a user-centric product development stream. Together with the team, they worked on the concept …

WORK | Guerilla Marketing

Elon Musk Says Boring Company’s LA Tunnel Will Open In December, With Free Rides

Founder of Tesla Motors, entrepreneur and Twitter enthusiast, Elon Musk tweeted to show off the interior of the Boring Company’s “disturbingly long” tunnel on Sunday. He said  that the opening is still on track, and posted a video of the walk down and the entire length of the tunnel. The sped-up 30 second video shows …

WORK | Guerilla Marketing

Microsoft’s Surface Pro 6 Is ‘Designed to Disappear’ Like A Shadow

McCann London’s campaign for the Surface Pro 6 is “designed to disappear”. The unconventional poster campaign achieves this feat by existing only as shadows. Microsoft’s new Surface Pro 6 became generally available to buy in the UK for a couple weeks, marking the first time a Surface has been offered in a matte black finish, …

WORK | Guerilla Marketing

Jaguar Has Collaborated With Dua Lipa And Remixed A Song With An I-Pace

Jaguar has collaborated with the British singer Dua Lipa to promote their Pace range that will let fans remix their very own versions of the singer’s track according to their driving habits! Called “Dua Lipa x Jaguar”, the collaboration lets everyone to create a personalised remix of the singer’s exclusive track “Want To”. The campaign is …

WORK | Guerilla Marketing

Adidas Launched Its Falcon W Sneaker On Snapchat

and the shoe becomes the first product to sold through a Snapchat show. After Nike and Air Jordan partnership, Snapchat seems to work like a mini-sneaker store. Adidas’ old-and-gold sneaker, Falcon W rolled out on a Snapchat show called Fashion 5 Ways. Being one of the most popular snapchat shows, users on the show could swipe …

WORK | Guerilla Marketing

National Geographic’s ‘Microphone of Truth’ Rolls Out To Prevent Fake News

National Geographic is upgrading investigative journalism to the next level because fake news is one of the hottest topics this year. Therefore, NatGeo Latin America has developed a project to promote their very first investigative journalism show called “Explorer Investigation”. The broadcaster has developed “Microphone of Truth”, a tool which has the ability to detect user’s voice and …

WORK | Guerilla Marketing

Guess Became A Global Strategic Partner Of Alibaba’s FashionAI Project

This summer, Alibaba has extended its partnership with Guess and introduced its pilot FashionAI concept store at Hong Kong Polytechnic University (PolyU). Simplifying the apparel shopping experience for customers, Alibaba has presented FashionAI store as a combination of in-store shopping with personalized data, gained from its Taobao and Tmall platforms. Shoppers were able to use …

WORK | Guerilla Marketing

MullenLowe Group Has Collaborated With Shazam For Children Affected By Cyberbullying

What if there is something more than we already hear? Together with Shazam, MullenLowe Group rolled out a new campaign, named “Unmute Daniel” to raise awareness around cyberbullying especially in Singapore. In order to encourage children to speak up when they experience cyberbullying, the digital out-of-home campaign features Daniel, who represents them. As part of …

WORK | Guerilla Marketing

Berliner Sneakers: Adidas Originals Has Partnered With City Of Berlin That Gives Access To BVG For The Whole Year

New Adidas sneakers offer more than just comfort and style, they offer nearly a year’s worth of unlimited travel pass along the city’s public transit network. The latest Adidas limited-edition sneaker, EQT Support 93/Berlin, is slated to become a real street show stopper, at least in Germany. Adidas Originals partnered with Berlin’s public transportation system, …

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