WORK | Guerilla Marketing

MullenLowe Group Has Collaborated With Shazam For Children Affected By Cyberbullying

What if there is something more than we already hear? Together with Shazam, MullenLowe Group rolled out a new campaign, named “Unmute Daniel” to raise awareness around cyberbullying especially in Singapore. In order to encourage children to speak up when they experience cyberbullying, the digital out-of-home campaign features Daniel, who represents them. As part of …

WORK | Guerilla Marketing

Berliner Sneakers: Adidas Originals Has Partnered With City Of Berlin That Gives Access To BVG For The Whole Year

New Adidas sneakers offer more than just comfort and style, they offer nearly a year’s worth of unlimited travel pass along the city’s public transit network. The latest Adidas limited-edition sneaker, EQT Support 93/Berlin, is slated to become a real street show stopper, at least in Germany. Adidas Originals partnered with Berlin’s public transportation system, …

WORK | Guerilla Marketing

Future Predictions Of The Next Year’s Business Fields And Their Current Examples From 2017

As 2017 shuts down and we’re making smooth evaluations of the year, we’re also looking ahead for the upcoming year.  Hopefully, we have some real information, on what is better to define valuable, eligible and sustainable. According to Adweek, 2018 will be the year of DTI, meaning data, technology and innovation. Therefore, we’re giving you …

WORK | Guerilla Marketing

In Collaboration With Google And BBH, Nike’s Hyper Court Combine Digital And Physical

Nike, Google and BBH Singapore came together to create the world’s coolest and most technological basketball courts, inspired by the legendary basketball superstars. This is the second year of BBH Singapore, though we remember them from their Unlimited Stadium project. Hyper courts are illustrated by Arturo Torres, who creates superhero-themed illustrations of rappers and basketball …

WORK | Guerilla Marketing

Inspired By ‘Murder On The Orient Express’, TBWA And VR Railways Inserted An Escape Room On A Train!

Can you imagine a real-life escape room, similar to the ones from the Agatha Christie movies? This project is for Hercule Poirot-fans in Finland! Created by TBWA/Helsinki, The Escape Train tends to be a game, inspired from the movie, “Murder on the Orient Express”, the 20th Century Fox film that is currently in cinemas. Finnish …

WORK | Guerilla Marketing

A 7-Seconds Love Story From Abarth And Saatchi Sweden: ‘Love At Fast Sight’

Studies have found that it takes approximately 7 seconds to make the first impression to another people, so the first impression plays a huge role in our lives. The new spot of Saatchi & Saatchi Sweden aims to prove the fact, that the Italian race car Abarth 595 Competizione accelerates to speed from 0 to …

WORK | Guerilla Marketing

eBay Launches “The Art Of Shopping” And Explores The Subconscious Experience

eBay and Saatchi Art have together organized a new experience and reveal that the subconscious plays a major role while taking a purchase decision.  eBay and Saatchi Art collaborate to study the brain waves of different participants to see how their actions were related to the behaviors of a typical consumer. In partnership with MyndPlay, …

WORK | Guerilla Marketing

Fans Binge-Play Stranger Things This Time, Because It Is Also A Game Now

Due to its season-two arrival, BonusXP released Stranger Things: The Game this month, in collaboration with Netflix. Who is missing the 80s and early 90s computer games – and watching Stranger Things? ‘The Game’ is definitely for you. BonusXP made it like a 16-bit-styled adventure in the vein of The Legend of Zelda. The Game …

WORK | Guerilla Marketing

Carlsberg & Liverpool FC Do An Experiment On Plants Called “The Red Hops”

To mark their association with Premier League soccer club, Liverpool FC for 25 years, Carlsberg created a special beer that gets affected by sound, light and energy. Carlsberg and Liverpool FC attempted a unique experiment that includes a very abstract concept. The main idea is to create a beer that is infused with “energies” and sounds …

WORK | Guerilla Marketing

Rick and Morty’s Incredible Szechuan Sauce Will Be Back In McDonald’s For One Day

The number one TV comedy in the US, Rick and Morty now brings back the Szechuan sauce for one day in McDonald’s! After all the Change.org petitions and Twitter collaborations, do you remember how Rick got crazy about finding his dearest Szechuan sauce again? Thanks to him, now it’s happening after 20 years! McDonald’s has …

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