WORKS | Guerilla Marketing

Adidas Uses Digital Light Synthesis In Its Futurecraft 4D Sneakers

Adidas partnered up with Carbon 3D to create Futurecraft 4D: the first footwear that is crafted with light and oxygen. The brand revealed Futurecraft 4D, the sneaker that is designed with a manufacturing technology called “Digital Light Synthesis”. It helps creating 3D objects by mixing light and oxygen in a liquid form. The Silicon Valley-firm …

WORKS | Guerilla Marketing

Nike’s Unlimited Stadium Lets Runners Compete With Their Own Avatars

Nike has constructed “the world’s first full-size LED running track”, situated right in the center of Manila and the site plan is inspired from the footprint of LunarEpic running shoe. Great news  for those who are addicted to Nike Run events! The Philippines now has an epic, LED running track, Unlimited Stadium, which allows runners to …

WORKS | Guerilla Marketing

A Graphic Designer Celebrates Google Maps’ 12th Anniversary With His Own Hyperlapse

To celebrate the 12th anniversary of Google Maps, Matteo Archondis is inviting us to tour the world with his own ‘around-the-world’ hyperlapse! Graphic designer Matteo Archondis is taking us for a trip around the world via Google Maps. In this two-and-a-half-video, the 3,305 screenshots are taking us through Italy, France, Brazil, Greenland, China and more. …

WORKS | Guerilla Marketing

‘Burger Clan’ Is The Latest Food Delivery Service For Gamers

This is for you, gamers! Burger King has teamed up with Sony Playstation to deliver burgers during the game. The project is called #BurgerClan!  After the Pie Tops of Pizza Hut, this ‘fascinating food delivery’ is really certainly becoming a fast trend. Burger Clan is a delivery service within PS4 online games and it is …

WORKS | Guerilla Marketing

Pizza Hut’s Pie Tops Dedicated To March Madness Continue Making A Footprint In April

Pizza Hut’s bluetooth-engaged shoes called “Pie Tops” are probably one of the coolest ordering services ever made! One of the most famous restaurant chains, Pizza Hut unveiled a pair of Bluetooth-adapted basketball sneakers called ‘Pie Tops’ that order a pizza when you hit the button on the tongue of the shoe. The project was initially …

WORKS | Guerilla Marketing

Royal Life Saving WA Launches ‘Passwords With A Purpose’

Royal Life Saving WA and 303 MullenLowe collaborated to encourage parents at public swimming pools to watch over their children, not their phones. The free wifi service at swimming pools have become very popular among parents lately. However, this growing trend causes some serious consequences like showing lack of attention towards their children. Therefore, MullenLowe …

WORKS | Guerilla Marketing

Squarespace Teams Up With John Malkovich To Launch His New Business

Very well-known actor, John Malkovich’s true passion is to be a fashion designer. So, Squarespace collaborates with him in this new journey. From actor to fashion designer, Mr. Malkovich reveals his secret passion via a new online project. To spread it around the world, the website development company, Squarespace partners, develops and produces the project, JohnXHannes, a …

WORKS | Guerilla Marketing

Flip-Disc Allows Its Users To Create Awesome Kinetic Displays

Tired of Neons or LED displays? Very popular and new display alternative is out now and is called Flip-Disc, which is made of moving-kinetic pixels.  The Flip-Disc Display System, which is a modular displaying system that can be customized by movements, is the latest innovation from the New York interactive agency, Breakfast. The ‘Flip-Disc technology …

WORKS | Guerilla Marketing

Can’t Get Enough Selfies? Take One With Coca-Cola Selfie Bottle

‘Coca-Cola Selfie Bottle’ takes selfie-addiction to a whole new level. Is this the beginning of ‘drinkable technology’? A camera is attached to the 0.5L Coca-Cola bottle at the bottom, that takes a photo whenever one tilts the bottle past 70°. This means that while drinking Coca-Cola, immortalizing the moment by taking a selfie is now …

WORKS | Guerilla Marketing

Artifier – The Most Artsy Ad-Blocker In The World

Artifier is a Google Chrome plug-in that replaces banner ads with some pieces of artworks, created by Bombay Sapphire and BBDO New York. Since 2010, the UK-based distillery brand, Bombay Sapphire has partnered with the Rush Philanthropic Arts Foundation to present artwork from valuable artists through its Bombay Sapphire Artisan Series competition on its website. …