WORKS | Ads & Commercials

The Famous Fast-food Chain Never Mentions Its Name In Their Latest Campaign

McDonald’s latest ad campaign is missing one thing — on purpose: the name of the restaurant. Last week, the burger chain started a campaign that features actress Mindy Kaling. In the ad, Kaling asks people to google “that place where Coke tastes so good.” Instead of McDonald’s, the company preferred to use Coke instead of …

WORKS | Ads & Commercials

To Promote The 4K TV’s, Panasonic Features Hollywood In Their Latest Spot

To announce Panasonic’s 4K HDR TVs, Brave agency created a sumptuous, movie trailer-style commercial. The spot features highly-incredible scenes which you might see in the blockbusters of Hollywood! Promoting a television feature has never been done this way before. Panasonic seeks to show the cinematic features of its new product, 4K HD in the “Hollywood …

WORKS | Ads & Commercials

Dove’s Incredible New PR Campaign Aims To Change Women’s Image In Media

To break the unrealistic image of women portrayed in media, Dove and Mindshare Denmark have teamed up to create an amazing campaign called Image_Hack. As a prominent brand in the beauty industry, Dove plays a part in gender presentations in the media. So, they made a case study to show how they break the negativity chain …

WORKS | Ads & Commercials

Cara Delevigne Becomes A Beautifully Animated Cartoon For Chanel’s Latest Campaign

Have you watched Chanel’s latest fashion film starring Cara Delevigne as a cartoon? If not, then you’d better! Karl Lagerfeld is going mad for technology this season and the ‘alienated’ S/S17 collection of Chanel proves just that. And to debut the brand new bag ‘Gabrielle’, the company used Cara Delevigne’s digital portrait for promotion. The …

WORKS | Ads & Commercials

Jack Kerouac Is Turning Renault Zoe Into An Author Via Artificial Intelligence

A new campaign for Renault Sweden creates a car called ZOE that writes Jack Kerouac’s fan fiction via artificial intelligence. Created by the Swedish agency Edelman Deportivo, the project is titled “Written by ZOE”. To demonstrate the 400 km range of the electric vehicle, Renault writes a chapter for the car to describe the story ‘on the …

WORKS | Ads & Commercials

The New Pepsi Ad Featuring Kendall Jenner Causes A Big Controversy

The Pepsi advert featuring Kendall Jenner has sparked a backlash online. Handing a can of soda to a police officer at a peace protest was maybe not the best idea. Pepsi tried to benefit from “Black Lives Matter” campaign using Kendall Jenner to hand a can of Pepsi to the police officer. The ad has been …

WORKS | Ads & Commercials

The Most Creative 6-Second Ads Revealed By YouTube Advertisers

YouTube reinterprets the unskippable ads in a high-level. The new ad format was launched at SXSW this year. These 19 witty ads show how fast a story could be told. Usually inspired by the classic tales such as Moby Dick, The Portrait of Dorian Gray, Around the World In 80 Days, Jane Eyre, Dracula and …

WORKS | Ads & Commercials

Heinz Brings Out Mad Men For Real

It is really happening! Heinz made its Don Draper move and brings out the old campaign to our lives. Fictional ads becoming real is “really” a very good idea to get good credits, and Heinz pioneers by partnering with David agency. Followers of the legendary TV show, Mad Men will remember in the 6th season, …

WORKS | Ads & Commercials

Meet Flippy, The Workaholic Burger-Flipping Robot

Flippy was founded in California by Miso robotics, loves its job, and cooks burgers just like us! An augmented-intelligence driven kitchen assistant was founded in California lately. Called Flippy, it is a robot that can flip burgers and place them on buns, just like a chef that cooks delicious burgers. The gadget is developed by Miso Robotics and CaliBurger‘s …

WORKS | Ads & Commercials

Dove And Mario Testino Collaborated To Take A Picture Of The ‘Real Beauty’

Dove is bringing women all around the world together for the first time. In the campaign, 32 real women from 15 countries are featured in photographs by the famous photographer, Mario Testino. To celebrate the 60th anniversary, Dove commissioned the Vogue photographer to shoot the real beauties from various countries, ranging from 11 to 71 …