Top 10 Online Website Optimization Tools for Improving Performance

Website optimization tools are essential for the website of your business to improve performance and rank among the top.

The importance of website optimization is ensuring that you generate more and more sales for your business by making your website attractive to users.

How to optimize a website is a question that businesses frequently turn to. Website optimization tools provide excellent help for that. They automate the process of making your website noticeable to search engines.

Here we gathered the top 10 online website optimization tools to help you ensure that your website is successful.

1. Hotjar

Hotjar is a useful online optimization tool that partners with businesses of all sizes. One of Hotjar’s toolsets, Behavior Analytics software has a novel approach to web analytics. This software makes it easy to understand what users are doing on your site and how they experience it.

hotjar website optimization tool

Hotjar is particularly successful in visualizing behaviour, finding opportunities and blockers, and improving online form completion rates. Polls and Feedback analytics help you understand the patterns behind visitor behaviour.

2. Moz

Going beyond traditional web analytics, Moz proposes a smarter way to do marketing. SEO website optimization is a particular focus of Moz. They aim at simplifying SEO for everyone through their software, education, and also community.

moz pro website optimization tool

All-in-One Website SEO is one of the professional products that Moz offers. It includes keyword research, link building, site audits, and page optimization insights, in one toolset. Moz also has a variety of free online tools such as Keyword Explorer, Moz Bar, and Moz Cast.

3. Ubersuggest

Ubersuggest is one of the most effective SEO tools that help users to both find keywords and audit entire websites for SEO errors. Its features include reverse engineering the competitors’ SEO, content marketing, and social media marketing strategy. Ubersuggest helps you gain insight into the strategies that are working for others in your market to evolve your business.


Ubersuggest has proven its success with its keyword tool. This free tool shows keyword suggestions from head terms to long-tail phrases. It also shows volume, the competition, and seasonal trends for each keyword. 

4. SimilarWeb

SimilarWeb is a global market intelligence company used by a myriad of businesses worldwide, including Google, eBay, and Nike. It is recognized as one of the fastest-growing companies and currently employs more than 400 people across global offices in 4 continents. You can use the insights of SimilarWeb as website optimization tools.

similar web website optimization

The team’s novel solutions empower businesses to boost website traffic. It shows excellent examples of optimizing SEO strategy by diving into the full list of search keywords to understand which keywords drive the highest traffic share to any site. Acknowledging mobile devices as important traffic drivers, SimilarWeb assists businesses to optimize your website for mobile devices as well.

5. Keyword Tool

Keyword Tool is an online keyword research tool that automates the generation of keyword suggestions for SEO and PPC campaigns. It is suitable for content marketing agencies and SEO professionals. This tool nimbly analyzes search trends on Google, and find the terms that are related to your business domain and customize content on your website.

keyword tool

Moreover, Keyword Tool will help you discover thousands of new long-tail keywords related to any topic by automatically generating Google’s search suggestions, identifying keywords from search engines including YouTube, Play Store, and Twitter.

6. Ahrefs

Consisting of a multinational team headquartered in Singapore, Ahrefs is a well-known toolset for backlinks and SEO analysis. The company supplies you with tools to grow your search traffic, research your competitors, and monitor your niche. Also, it helps to accelerate the growth of organic search traffic to a website.

ahrefs website optimization tool

Ahref’s expert team stores tons of data and makes it easily accessible via a simple user interface. The data can be used to aid keyword research, link building, content marketing, and SEO strategies. It is highly recommended by leading experts in marketing and SEO thanks to its intuitive design, reliable data, and innovative features.

7. Screaming Frog

It is a UK-based search marketing agency that is known to have created the famous website crawler and log file analyzer tools. The team comes up with search strategies for large brands to small and medium-sized enterprises.

screaming frog

Having a team of creative experts, Screaming Frog is dedicated to providing one of the best SEO Tools. For ideal website optimization, the team conducts paid search (PPC) campaigns too. Thanks to being a fusion of data, technology, and creativity, Screaming Frog has reputable customers, including Shazam and Nuffield Health.

8. Hubspot Website Grader

Hubspot Website Grader is a free online tool that grades websites by measuring key metrics like performance, mobile readiness, SEO, and security. Each section has a checklist of items as well as grades for individual aspects of the category. This grader has a practical approach that reveals what businesses need to improve initially for effective website conversion optimization.

Hubspot Website Grader is extremely helpful to fine-tune your website optimization and marketing strategies by giving you the insight to build SEO friendly and safe websites.

9. Zapier 

Having the motto “Easy automation for busy people”, Zapier focuses on website optimization tools for different products. The toolset successfully conducts a full analysis of your website’s overall SEO health. It improves processes, recommends new applications, and automates your workflows.


Zapier is especially helpful in linking systems and applications together and managing the entry of data. More than 3 million people rely on Zapier to take care of their tedious tasks. The team is trusted by companies of various sizes, including giants like Spotify, BuzzFeed, and Adobe.

10. CrazyEgg

Lastly, with more than 300.000 customers, CrazyEgg is passionate about understanding the customer journey. It promises to make your website better instantly. The team makes data-backed decisions that will impact the customers’ bottom line over time.

CrazyEgg has various special toolsets. For example, Heatmaps show how customers scroll, click, and experience your website or application. Filters help understand specific customer segments and use cases. User Recordings help follow individual user journeys through your website or application.

We provided a compilation of the top online website optimization tools. You are welcome to visit their websites for further information. You can find more tools for agencies & startups on DAN website.

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