Tools > Social Media Tools > Social Media Analytics Tools

Best Social Media Analytics Tools

We’ve gathered some social media analytics tools to get an audience insight for your social media marketing campaigns. By discovering these tools you will learn more about Twitter analytics, Facebook analytics, and many more. Here are the best ones that suit your small business and digital marketing agency.
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Whatagraph marketing intelligence platform helps agencies deliver accurate, customizable reports at scale and gain actionable insights for growth.
Features
  • Goal tracking
  • Budget control
  • Instant issue identification
  • Performance-based marketing analytics
  • Visual data representation
  • Report automation
  • Direct multiple channel integration
  • Custom data upload via Google Sheets or API
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Social Status is the web's best social media analytics tool. Trusted by over 30,000 marketers for boardroom-ready social media report automation across all the main social...
$9 - $399
Freemium
Features
  • Multichannel social media dashboard
  • Social media report automation
  • White-labelled reports
  • Full report customization
  • Content theme tagging
  • Full-funnel metric tracking
  • Organic and paid tracking
  • Competitor analysis
  • Demographic breakdowns
  • Influencer campaign tracking
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Best Social Media Tools by Category

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in Social Media Analytics Tools

  • OneUp-social-media-analytics-tools

    OneUp

    OneUp is a social media scheduling tool that supports Instagram (including direct posting of Carousels, Stories, and Reels), Facebook (including FB Reels), Threads, TikTok, X, LinkedIn, Pinterest, YouTube (including Shorts), and Google Business Profiles.

  • agorapulse-social-media-marketing-tools-2

    Agorapulse

    Supercharge Your Clients' Success with Agorapulse. Streamline your agency’s social media workflow and drive exceptional results with Agorapulse's powerful features and unrivaled customer support.

  • nuvi-social-media-analytics-tool

    NUVI

    NUVI offers solutions for full lifecycle marketing across every content touchpoints from listening and sentiment to planning, development, production, and distribution through monitoring and analysis.

  • sentione-social-media-analytics-tool

    SentiOne

    SentiOne monitors the social media, portals, forums, and blogs globally using proprietary algorithms, collects public mentions, and automatically analyses them for consumer insights.

  • amplifr-social-media-analytics-tool

    Amplifr

    The easiest way to publish and analyze content on social media for media companies, e-commerce and small businesses.

  • outsmart-social-media-analytics-tool

    Outsmart

    Outsmart is a powerful and affordable internet service that automatically collects cross-channel analytics from various online marketing channels and presents it as highly informative and actionable insights.

  • crowdbabble-social-media-analytics-tool

    Crowdbabble

    Crowdbabble helps businesses improve social media engagement with their audience through powerful social media analytics and reports.

  • coosto-social-media-analytics-tool

    Coosto

    Coosto is a comprehensive social media management tool for social listening, social customer service and content publishing.

  • socialrank-social-media-analytics-tool

    SocialRank

    SocialRank is the easiest way to identify, organize and manage your audience on social media.

  • analisaio-social-media-analytics-tool

    Analisa.io

    Analisa.io is an AI-powered social analytics tool that provides Instagram analytics & TikTok analytics to businesses of every type and size.

  • socialfox-social-media-analytics-tool

    SocialFox

    SocialFox helps businesses create more engaging social media marketing content. Their analytics tools monitor customer and competitor trends, providing advice on what content to publish and when.

  • hopper-hq-social-media-anlaytics-tool

    Hopper HQ

    Hopper HQ is a social media management solution designed to help digital marketers and small businesses create, plan, and schedule posts across online channels.

What are Social Media Analytics Tools?

Social media analytics platforms collect data provided by social media platforms to create meaningful insights to improve social media marketing campaigns. Data analysis is critical for creating a successful social media strategy. So, agencies and SMBs need to get help from the best social media analytics tools.

 

Social media platforms are a great place for consumers to meet brands that help connect with their audience, increase sales and drive traffic. The success of businesses depends on tracking audience insights regularly and accurately. Simply, social media analytics covers the elements of data analysis, social listening and sentiment analysis. Businesses of all sizes need social media analytics software while they measure their social media performance.

 

On the agencies side, they use social network analytics software to track each client’s social media channels’ performance and make data-driven decisions. On the other hand, social media analytics tools for eCommerce inform businesses mentions, conversations and feedback about their brand or product. The social listening feature can help understand better and answer fully your social network needs.

 

What are the Best Social Media Analytics Tools for Agencies?

 

The best social media analytics platforms vary depending on each business needs. For this reason, it would not be fair to point out only one solution that fits all needs. Social media analytics tools for agencies should offer some of the key features such as a high level of performance report, competitor analysis, review management, social listening, tag and comment management, real time analytics and more.

 

The majority of social media management tools come with social analytics, monitoring or even influencer marketing solutions. If you are a social media marketer who seeks in-depth analytics solutions to learn more about what your Facebook, Twitter and Instagram data is saying, proper social media analytics software works best for you. If you are tight on budget, you can start with analytics tools that offer a free trial or find out the best free social media analytics tools above-mentioned. Google Analytics is one of the best options to start with, which everyone must experience at least once in their life.

What are the Features of Social Media Analytics Software?

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In-depth Reporting

As an agency, your clients want to see how the performance of the campaigns goes. Creating reports manually for each client may cause errors and also take time, social media analytics tools for agencies do it for you. Plus, metrics may differ for each scenario so that the analytics tool lets you prioritize your historical data to watch.

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Custom Metrics

Allowing custom metrics can take your analytics to the next level. If the best social media analytics tools don’t let you keep track of the key metrics for you, they don’t make any sense for your agency. Depending on your industry, it would be efficient to add/remove the metrics you want easily into your dashboard.

Conversion-Rate-Optimization

All Data In One Place

A great analytics tool should combine all your social media analytics data in one steady place. If you would like to reach your detailed Twitter analytics data for specific dates, the social media analytics software should easily do that. You can also separate the data you want to analyze closely in the dashboard.

Surveys-and-Feedback

Easy Data Exportation

Social media data should be easily imported from social media channels. If you are planning to present the metrics to your clients, it is better to gather all key metrics in a detailed report. Otherwise, the metrics won’t make any sense. Checking on the supported file formats also would be great.

multi-channel-integration

Competitive Benchmarking

Social media benchmarking is a must. It helps figure out the gap between your existing and desired performance. If you can get meaningful insights about your marketing campaigns’ overall performance that includes best and worst-performing points, you can be a step ahead of your competitors.

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Multiple Integrations

Being able to connect all your social data and gain insights from them can only be possible if the social media analytics platforms offer various integration opportunities. This variety saves you time and boosts your productivity. So, you can reach important data through other digital marketing platforms.

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