Moz
Moz is a source of robust, reliable data, with accessible training and easy-to-use tools to help SEOs. They develop inbound marketing software, provide robust APIs for link data, and hosts the web's most vibrant community of online marketers.
IKEA’s Marketing Strategy: How IKEA Serves Culture & Connection
IKEA is one of the most recognizable brands in the world—not just for its flat-pack furniture, but for the full experience it creates around everyday life. IKEA has built a brand on culture, comfort, and connection, turning shopping into a …
Creating Impactful UGC Scripts for Authentic Engagement
User-generated content (UGC) has emerged as a powerful tool for engaging audiences and building trust online. When executed correctly, UGC can drive interaction, raise brand awareness, and even influence purchasing decisions. But to achieve these results, the key lies in …
Take Notes On Samsung’s Marketing Strategy & Winning Marketing Campaigns
The world’s most tech-savvy, South-Korean rooted global brand, Samsung draws ...
Uber Marketing Strategy: How Digital Innovation and Social Media Drive Global Success
Lifestyle alterations in the mid-2000s caused the world to get dominated by mobile apps and being comfortable with fast-paced global formations, Uber has welcomed us into our lives with its controversial struggles since 2009 and boosted its brand awareness with …
How Digital Marketing Solutions Can Boost Your Ecommerce Sales
First called teleshopping in the 70s, e-commerce developed from its roots, starting out in the telephone and then expanding to the World Wide Web. It became mainstream that even more people prefer to shop from their screens than go to …
How to Surface Actionable Insights Fast for Marketing Client Meetings?
What your clients want is clarity. They need to know what’s working, what’s not, and what comes next. And fast. You’ve got a client meeting in 15 minutes. You open the dashboard, scan the numbers, and… now what? You don’t …
Apple Marketing Strategy: What Brands Can Learn & Apply Today
Apple is no doubt one of the greatest technological brands of our century, meaning that they must be doing something right to achieve global recognition as big as theirs. Furthermore, it’s not surprising that the brand was voted multiple times …
6 Digital Marketing Tactics That Actually Work for Cybersecurity Startups
If you’ve started a cybersecurity company, you don’t need anyone else to tell you that you’ve entered a crowded, competitive space where standing out from the crowd isn’t just a nice-to-have—it’s essential for survival. Where you may get away with …
Why Your Agency Needs To Be Monitoring PPC Benchmarks?
PPC results don’t exist in a vacuum. What looks like strong performance in one industry might be underwhelming in another. That’s why marketing agencies need a clear way to compare their clients’ data against industry norms. Without context, even high-performing …
How Are Advanced Technologies Changing the E-commerce Industry for the Better?
The way we do business has fundamentally changed, and so has consumer behavior. The current landscape estimates a staggering growth in e-commerce. In 2023, it is estimated that retail e-commerce sales will exceed $5.8 trillion, and by 2027, sales are …
How Digital Asset Management Can Result in Better Marketing
Online and digital content is now everywhere and a huge part of all types of businesses. Managing and keeping track of your digital assets is now more important than ever. Especially as digital assets are expected to generate a revenue …
Marketing Strategy That Works: How Jewellery Brands Are Winning in 2025
The jewellery industry is more competitive than ever. Consumers have endless choices, and standing out requires more than just a beautiful product, it takes smart marketing, strong storytelling, and a brand that knows its audience inside out. At Scoop International …
