Internet of Things (IOT) is about embracing technology to lead us into the future. The Charles needed a more unique solution to present editorial concepts.
Such a radically new way of doing business required an innovative way of storytelling above and beyond the typical sponsor generated content editorial – something more specialized and more engaging.
The interface guides users through the experience, showcasing important assets along the journey.
Custom event tracking allows for detailed analytics on user actions from answers, to restarts, to how long a user spends on a screen. An extensive logic engine built to determine how ready a user is for the IoT was built for this project. This engine issues a total score with dynamic content, a star rating per question and serves up resources for each answer to be improved upon.
The Charles optimized for accessibility, designing specialized breakpoints for desktop, tablet, and mobile. They also built in features for custom sharing that allows issuers not only to share the assessment, but also their results.
About The Charles
The Charles is a full service, creative and digital agency specializing in strategic campaigns, digital design, technology and content creation.