eDesign Interactive created a fantastic web experience for an LA entertainment and talent management company.
About the Client
Redrock is a team of all-star creators, producers, and managers. The company offers award-winning brand experiences, management, and production services.
The world’s most iconic brands, performers, and artists rely on Redrock to dazzle audiences with unique content and large-scale global events. The team is known for creating unforgettable premiers for movies like “World War Z” with Brad Pitt or the Netflix original series “Stranger Things”. They also manage many actors and creative talents extended content opportunities.
What eDesign Interactive Did
Building a website design that fits the standards and imagination of Redrock was no small feat. eDesign Interactive was inspired to show their team’s passion and work in a unique way. They created a website filled with energy and excitement that shows off the capabilities of the company and how they deliver ideas from a blank sheet of paper to a fully developed concept.
Redrock’s online space is a memorable site wrapped in the color palette of the latest brand refresh they’ve completed. The design was intentionally stimulating and interactive because it highlights the team’s creative approach to talent management, event planning, and execution.
Visual effects and smart design elements make the page stand out. They incorporated many overlapping animations built on different technologies to create an immersive feeling that keeps you scrolling and exploring. You will notice the WebGL lines generated in the background, giving users the sensation of music, movement, and energy. Some design elements were more challenging to implement than others, like the circular videos and rounded edges.
The most delicate part of the project was developing its compliance and speed optimization for the many types of browsers and devices. When a website is highly creative and animated, it requires additional efforts to make the page accessible for all.
From a UX standpoint, eDesign Interactive made sure to create a flow that leads visitors on a journey into Redrock’s expertise and case studies. They also placed the right calls-to-action along the way to invite the user to call, connect or follow.
How It Went
Hrisi, Senior Project Manager at eDesign said:
Working with Redrock was a great opportunity to get to know the creative people behind this fantastic company. Both their teams collaborated weekly and built upon each other’s strengths
We started the project by getting a tour of their new office in LA. It was so much fun to have Jeffery provide a narrated, and virtual walk-through, because it really expressed the overall atmosphere for their team, the energy and creative vibes throughout.
eDesign Interactive’s Role
Web Design, UX/UI Design, Front-end Development, Back-end Development, Motion Graphics, Project Management, Web Animations, SEO.
About eDesign Interactive
eDesign Interactive‘s team strives to create emotional and meaningful stories, which in turn become fantastic digital experiences. eDesign Interactive merges innovative ideas with beautiful designs to reach the hearts and minds of your core audiences.
eDesign is the sum of 45 happy, wild, spirited, geeky, artsy, and fun team members.