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SLT Consulting Led Digital Marketing Strategies for the Dogist

SLT Consulting developed an email marketing strategy for The Dogist platform and carried out paid social campaigns to drive traffic and increase revenue.

The Dogist is an online platform and community with 3.9 million dog-loving fans and followers that gives dogs and their people home to share their stories.

ROI

  • 80% in sales (YoY)
  • WEBSITE TRAFFIC

  • 87% visitors in 2 months
  • EMAIL MARKETING

  • 1200 Subscribers in 2 months
  • Objective

    To increase sales for The Dogist’s online shop and giveback program.

    Solution

    Digital marketing program including paid social, Google ads, and email marketing to drive traffic and increase conversions.

    Channels & Tactics

    Social Media Advertising:

    Instagram and Facebook advertising campaigns prospecting for website traffic, catalog sales, and retargeting.

    SEM:

    Google Search and Shopping ads to that in-market for dog and paw-rent apparel.

    Email Marketing:

    Used Klaviyo platform to engage 41,000 The Dogists’ subscribers and segmented those subscribers to deliver relevant messaging within the customer’s current buying stage.


    About SLT Consulting

    A partnership with SLT Consulting provides you access to an award-winning team of digital marketing experts who specialize in eCommerce, consumer goods/services, and retail brands.

    They partner with businesses that are early-stage startups ready to accelerate growth as well as established brands preparing for the next phase of growth.