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Sprite Lyrical Collection Features Rap Lyrics

The new Sprite lyrical collection features rap lyrics from musical superstars!

Released as part of the soda brand’s ‘Obey Your Verse’ lyrical collection, the cans feature great lyrical advice such as “Know yourself, know your worth,” by stars such as Drake, Nas, Rakim and The Notorious B.I.G., sure to rock the world of any music fan.

Catering to a younger audience of music lovers, Sprit’s new marketing foray isn’t its first in the world of rap. After their 2014 commercial, Sprite is now evolving its role in the world of hip-hop, with an original and brilliant take on mixing the combination of music and marketing yet again to make their product steal the show.

This video shows a concert by Sprite to launch their latest venture, starring Drake and Nas who set fire to the stage while the new song “0 to 100/The Catch Up” runs in the background, and we see 16 dashing limited edition Sprite cans emblazoned with lyrical advice, paying homage to major stars in the world of music, and making us all eager to get our hands on one of our own!

Project by Wieden + Kennedy and T3 The Think Tank.

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