Social Signals for SEO: Using Social Media for Improving Google Rankings

What are your social signals telling about you? That really matters.

Whether you are a small or large business, the power of social media is undeniable to boost your online presence and optimize brand value. Social media platforms allow businesses to interact with new or existing customers increasing customer engagement and loyalty. Any kind of interaction with the audience on social media is named ‘social signal’ which is crucial to get better results in SEO rankings. 

What are social signals?

Social signals are any engagement or interaction your content receives including shares, comments, likes, views, and reviews on digital platforms.

Although social signals are not directly influencing your search engine rankings, it highly affects the factors that will improve your Google rankings. 

How to use social signals for improving Google rankings

In the competitive marketplace, it is necessary for businesses to use effective SEO tools tracking search engine rankings and providing organic traffic for website optimization. Those tools

  • monitor the competitors’ behaviors,
  • track social media interactions, and
  • offer results-driven solutions to improve Google rankings. 

At this point, social signals are considered significant for businesses to connect with the target audience. The more interaction your content receives, the more likely it will increase your SEO rankings and help you outperform your competitors.

Here we list the best ways to benefit from social signals to improve your rankings in Google. Continue reading to learn more about social signals and how to use them best to outperform others. 


Social media has an incredible effect on driving traffic to your website. Therefore, make sure that you share the link of your site on your social media accounts to increase traffic to your page. If you add your website link to your social media profiles, people who visit your profile tend to click on the link to get more information about your brand.

Backlinks on credible pages also provide organic traffic to your website. Creating meaningful and relevant backlinks helps you drive more traffic and grow your followers who are likely to be your customers afterward. Reliable backlinks provide you with an opportunity to boost your rankings in search results and drive more leads. 

2. Publish interesting and relevant content 

You can create effective social signals for SEO when you share interesting and relevant content to attract more attention. Ensure that you share content with a high engagement rate allowing you to be seen more often. 

Using content including call-to-actions, you can encourage people to react, reply, or comment on your content. You can ask them to like, share, or retweet your posts to increase social interaction. This is an effective way to both build a good relationship with your audience and also grow your followers.

What you share on social media platforms is crucial to boost your SEO and drive more leads to your website. While posting any content, make sure that you focus on quality rather than quantity. Otherwise, your audience will not be interested in low-quality content and you will not get a chance to engage with them. 

3. Use plugins for several digital platforms

To get more engagement rates, plugins are very helpful. While sharing a blog post, remember to add plugins for the most popular social media platforms allowing people to directly share your post on various platforms. 

Plugins can turn your website into an SEO powerhouse through high-quality content. When you release an interesting blog post and use plugins, readers can share your content on their own profiles easily and help you grow your audience. This is a great way to increase your social media presence by getting new followers organically. 

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Reputable brands or people, who share your content on their pages can increase the leads to your website. This improves your Google rankings. For example, try you collaborate with influencers followed by people who are likely to be your target audience. In this way, it will be easier for you to reach potential visitors to your website. 

You do not need to choose influencers with a huge number of followers. But, it is important to work with credible influencers with actively engaged followers, who are inclined to click on your website link. So, you need to look at influencers already sharing similar content to your brand.

Popular brands can also help you promote your content via backlinks and posts directing people to your website. This is an excellent way to produce high engagement and social signals for the optimization of search results. 

5. Involve your audience 

Boosting your online presence and social signals for SEO rankings is not so difficult if you reach out to the right people. They can help you promote your content on digital channels.

If you know the pulse of your target audience, you can share content with high engagement rates. It gives you an opportunity to build organic traffic to your website. First, you can conduct market research to find out

  • who your target audience is and
  • what content you can share to attract their attention.

You should also monitor your audience’s behavior to find the content driving more interest.

When you attract an audience interested in your brand, it is more likely to get a chance to engage with them to get better results in Google rankings. If you also have a good relationship with them, they will be more willing to share your content. And, in this case, they will help you build a positive reputation in the marketplace.


Although social signals have no direct influence in optimizing SEO rankings, they have a considerable impact on factors boosting Google rankings. Using social media platforms wisely helps you involve more audiences and promote your brand. 

Social signals for SEO rankings can build brand awareness and boost customer engagement through interesting and high-quality content published regularly. To get higher conversion rates and drive better results in search engines, you should use the power of social media platforms. The more quality content you share, the more valuable your brand will be. 

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