Revitalizing Applethwaite: A Website Transformation Case Study

Applethwaite is a house builder based in the northwest of England, providing quality homes across Lancashire and Cumbria and in 2008, they became a part of the Eric Wright.

Applethwaite provides a range of quality homes on select sites across Lancashire and Cumbria. They are committed to providing customers with homes that meet the demands of today’s lifestyles, whilst harmonising with the local environment and providing a sound investment for the future.

Following the successful company rebrand carried out by Absolute, the Applethwaite team commissioned Absolute to help them overcome some of the challenges they faced with their current website.

The Idea

The previous Applethwaite website was developed in WordPress and was heavily dependent on custom fields, which together, led to challenges with security, flexibility and scalability. The website has become tired, difficult, and costly to maintain the client found that the website was struggling to support the continued growth of the Applethwaite business.

The Applethwaite team asked Absolute to create a website solution that put them back in control. They wanted to reduce the dependency on external support, whilst empowering them to add their own content, manage home developments, and plot availability using a bespoke, tailor-made solution to deliver their requirements.

The Delivery

Working with the team, Absolute created a fresh, bespoke website, built on a modular framework to provide more control for the Applethwaite marketing and sales teams. The design carried through the clean new branding whilst providing a user experience that complimented the unique Applethwaite approach.

Absolut Agency wanted to give the user an individual, premium feel, at the same time as making it easy to browse and search for the perfect home, with a clear focus on lead generation.

About Absolute Agency

Absolute Agency is 23 years old and based in Bolton. Founded by Chris Hodgen, it is a bold agency specialising in branding, digital, content and communications for ambitious clients.