eDesign Interactive Helped Bringing a New FinTech Brand to Life

eDesign Interactive team developed a logo, brand guidelines, and a robust online landing page for a financial technology startup, Finch.

About the Client

Finch is a one-of-a-kind financial product and mobile app that combines the flexibility of a checking account with the benefits of an investing account. It puts the customer’s money to work by automatically investing one’s entire checking balance into a diversified portfolio of Exchange Traded Funds, offering liquidity, simplicity, and the opportunity to increase wealth by up to 50% every 10 years.

The Opportunity

As a financial technology startup, Finch needed to establish itself as a brand from the ground up. They started by securing a name and identifying customer personas, then brought on eDesign to give a “face” to the Finch brand. eDesign Interactive team got to work right away, developing a logo, brand guidelines, and a robust online landing page all within an uber-tight timeline of 4 months.


What eDesign Interactive Did

eDesign Interactive set out to create a logo that connected with the inspiration behind the Finch name—a bird in the Galapagos Islands known for having a distinctive, evolutionary beak.

The eDesign team landed on a logo that incorporated bird features in a subtle yet striking way, ensuring it would work in both standard and standalone app environments. eDesign Interactive then moved on to developing brand guidelines, which served as a starting point for the aesthetic of the websites and landing pages. At the center of this robust page is a 3D animation that clearly tells the story of the two sides of the Finch experience, along with smart UX design, an abundance of motion, an interactive calculator, a WordPress-powered blog, and more.

How It Went

Though the site only recently launched, the client noted positive feedback from internal stakeholders, customers, and investors alike—along with early signs of increased engagement on the site. The Finch team recognized eDesign for a job well done via positive industry reviews and client referrals, while also leaning on eDesign team for ongoing maintenance and site support.

The Role of eDesign Interactive

  • Branding/Logo Development
  • Brand Guidelines
  • UX/UI Design
  • Visual Design
  • 3D Animation
  • Motion Graphics
  • WordPress CMS
  • Zendesk Integration
  • SEO
  • Ongoing Maintenance

About eDesign Interactive

eDesign Interactive is a digital experience agency headquartered in Morristown, NJ. Founded in 2004. They design dazzling websites, digital strategies, and interactive campaigns.