Pound & Grain Brought the Digital Boardroom for SAP
Pound & Grain brought the Digital Boardroom to SAP’s users around the globe and in 17 languages with a digital experience called Win The Board.
Defining Creativity within Complexity
SAP is one of the world’s largest technology companies with focuses on everything from Big Data and Machine Learning to Human Resources and Data Visualization. As a global leader in an ever-changing marketplace and competitive products, they have been looking to their team to help them reach new consumers.
Not the usual IT-first consumers of the past, but those who live and breathe direct to consumer software. Pound & Grain work with SAP to translate their sometimes complex systems into new consumer-friendly messages. In short, Pound & Grain distill the sometimes complicated tech-speak into simple and powerful digital marketing executions and campaigns.
Bridging Technology & Storytelling
The Digital Boardroom is an interactive tool that allows business professionals to present complex data insights and collaborate seamlessly across borders in real-time. So, instead of a billboard or a print ad, Pound & Grain brought the Digital Boardroom to users around the globe and in 17 languages with a digital experience called Win The Board that shared the value by putting you in the hot seat of the boardroom.
To bring the Digital Boardroom on the road, Pound & Grain created a VR tour that premiered at SXSW and gave sales teams a tangible real-world demo. Win The Board attracted thousands of gameplays with a 23.7 % return rate and the campaign helped increase page depth and return rates significantly on the website.
Visualizing the Future of Business
Many of the digital campaigns Pound & Grain help design for SAP involve video, and their approach is always to create visual entertainment through simplicity. Educating audiences on complex business solutions isn’t easy, but that’s where we shine. Whether it’s a fully animated short film about the future of accounting software or strategically placed motion graphics combined with live-action footage, Pound & Grain treat SAP videos as entertaining stories.
Their video work with SAP spans across platforms from long-form narratives and interactive landing pages to quick-hit social videos and digital campaigns. To date, the videos Pound & Grain has created for SAP have been viewed over 10M times and counting.
Designing for a Modern User
SAP designs and builds software for the modern business person. Pound & Grain has adopted this mantra of designing for modern users through the many landing pages and websites they build for SAP.
Whether it’s ensuring a marketing site is beautifully designed, concise, responsive, and interactive or focusing on the interface of a new app, their goal is to design for modern users. Their SAP digital experiences tell complete stories, draw audiences in, promote actions and make users part of the journey.
Testing and Deploying for Success
When Pound & Grain design and build digital and social campaigns for SAP, their approach is to lead with the data. Through AB Testing and studying analytics, they look for the most effective type of message to share with the right types of consumers. They use this approach to help determine an effective media strategy and creative development.
Transforming Data with Creativity
As a leading technology company, SAP is constantly on the move. Whether it’s developing a new product or creating a new piece of technology to solve modern business problems, there’s always something new and exciting for us to work on.
This is what makes working with SAP in the digital age so much fun, Pound & Grain is constantly being challenged with new business strategies and finding new methods of reaching modern consumers.
About Pound & Grain
Pound & Grain is a digital agency in Toronto and Vancouver. The Pound is big-picture creative and strategic ideas. The Grain connects audiences that drive results.
They think big, bring ideas to life, design experiences & tell stories that make users happy.