How SAGE Made YouAppi a Leading In-App Advertising Solution by Implementing Top-Notch 360° Marketing
YouAppi is a leading mobile app marketing and retargeting platform for premium app publishers and brands. From user acquisition to retention via app retargeting and re-engagement, the Ad-tech company delivers a comprehensive range of mobile marketing solutions. Powered by machine learning and audience targeting, YouAppi’s proven proprietary app retargeting technology finds and retains the most profitable users for the largest consumer brands in the world.
Industry: Mobile Advertising Solutions.
Goals
- Manage and execute YouAppi’s worldwide marketing activities.
- Establish the startup as a thought leader and make the brand a global name.
- Create sales enablement tools and help offices around the world reach business goals.
- Increase business profitability by generating leads.
Challenge
When SAGE took over all marketing activities at YouAppi, they struggled with branding, product positioning and lacked effective sales tools that could distinguish them from numerous competitors in Ad Tech. The website’s messaging and design was dated, and with little SEO optimization, organic traffic was decreasing. Furthermore, there were significant differences in the lead management processes employed by the company’s sales and marketing departments.
Solution
SAGE built a brand-new website, marketing strategy and branding for YouAppi. The team produced new blog posts, case studies, and created an arsenal of sales materials to support teams across all geographies. Simultaneously SAGE worked to strengthen YouAppi’s social media marketing activities, cleared and organized Salesforce & Hubspot databases, and executed multiple lead nurturing campaigns. Serving as a global marketing team, SAGE also helped establish common standards and marketing procedures for 15 regional offices.
Our role
In order to achieve these goals, we took the following actions:
- Transitioned from 360 approach and confusing positioning to a full funnel approach, taking both the customer journey and YouAppi’s USPs into consideration.
- Combined two leading solutions into a new product bundle (“Better Together” campaign for user acquisition and re-engagement products) to generate buzz amongst the target audience and expand YouAppi’s portfolio.
- Worked with YouAppi’s regional teams in over 10 countries to create a stronger brand with consistent design, storytelling and unique voice.
Results
Website Traffic & SEO
- Total website traffic: average monthly increase by 10% (sessions) and 7% (new users).
- Organic traffic: average monthly increase by 8% (sessions) and 7% (new users).
- First page in Google search for multiple keywords.
- 134% increase in tracked website conversions
Social Media
- 44% increase in impressions.
- 229% increase in interactions.
- 158% increase in clicks.
- 194% increase in shares.
Trade Shows & PR
- Trade shows – Successfully attended top global trade shows (9 per quarter on average) including MWC, MAU, ChinaJoy and many others; and organized a number of local YouAppi events to promote new products and grow business in Korea, Japan, China, Indonesia. etc.
- PR – 26 pieces of press coverage in the top industry publications in Q4.
E-mail Campaigns
- 20% average open rates with top emails reaching 60%.
- 5% yearly click rates growth with top emails reaching 10%.
- Landing pages – The view to submission rate grew 136% compared to previous year.
Meiry Vaknin, VP of Strategic Partnerships, said:
Working with SAGE has been great. The team is dedicated, hard-working and efficient and has helped us to go through challenging times and to cover all our global marketing needs.
About SAGE Marketing
SAGE Marketing, a top global agency, empowers B2B Tech firms to achieve marketing objectives and accelerate growth. We offer CMO-as-a-Service, encompassing strategic planning, branding, digital marketing, content.
